The success or failure of a grocery store hinges on its ability to display its inventory in ways that will prompt shoppers to buy. Although some grocery chains have proprietary strategies for presenting their stock, most stores use the same basic strategies to make sure that products are appealing and accessible.
- Customers are more apt to reach for an item when it is part of an ample display than when it is the last remaining item on a shelf. Stock inventory regularly, always making sure to put the new product behind the old, especially when you are working with perishable products. When working with items that have short shelf lives, evaluate the relative cost of the waste you generate by keeping a well-stocked display and keep your shelves as full as possible.
- End aisle displays, or "end caps," are an effective strategy for promoting items that are on sale, or need to sell quickly. These are stacks of boxes at the end of grocery aisles, with the top box cut open, and items stacked in easy reach of shoppers. Consumers pass these stacks of product more often than items positioned in the middle of grocery aisles, so they are more likely to notice them. Enhance your end cap displays with attractive, colorful signs to further call attention to the items.
- The items positioned by the cash register at a grocery store are called "impulse items" because customers usually don't plan to buy them, but find themselves drawn to them while they are standing waiting in line at the checkout counter. Impulse items are usually relatively inexpensive and can feel like small luxuries. Candy, gum and monthly horoscope scrolls are ideal impulse items.
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