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How to Create Job Advertisements

When a position is open in your company, filling it as swiftly as possible will help maintain productivity. Creating effective job advertisements will capture the attention of job seekers, helping you quickly fill the void in your office.

State specific information regarding the position you are seeking to fill. For example, you should state the title of the position and the qualifications that job seekers must have in order to be considered. State whether the position is full-time, part-time, seasonal, or contract. You may also want to include salary.

Mention the name of the company that is looking to hire, and give a short sentence or two about the company's history. For example: "The McMillan Firm, a company that has been in business for more than 20 years, is a high-ranking provider of insurance services to the self-employed." By providing a little background about your company, you will allow the job seeker to see that you are a stable company and won't disappear overnight.

Include the application procedures in the advertisement. For example, you can request that a resume be sent to an email address, or you can request that it be mailed to a street address. You may want individuals to apply in person on a certain date and time, or call in to request an appointment. Whatever your procedures, be sure to provide the necessary information.

Create a header for your ad. The header should stand out from the rest of your advertisement with text large enough to draw attention to your ad. This will make your advertisement stand out from other job listings. Make the heading catchy. For example, it can read "Calling All Salesmen," or "Spanish Interpreter Needed."

Run the advertisement in your local newspaper. Fees vary by newspaper. Since most people read the Sunday paper to look for jobs, you will likely get more responses by placing your ad in this edition. You can also post your advertisement on online communities and job boards, such as Monster.Com and CareerBuilder.Com.

Difficulty: Moderately Easy

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