As a new home photography business, money is always tight. And even if it isn't, why spend thousands of dollars when some of the best marketing ideas are inexpensive or in some cases free with just a little leg work! Check out some of these marketing ideas to help you get your home photography business off to a great start!
If you are going to have a website, it is better to have a well crafted website or nothing at all. Having a bad website is WORSE than not having one at all. It only ruins any credibility you may have had. The photographer on a marketing budget can call around to local colleges and find a design student who is willing to do it for their portfolio for free or dirt cheap or purchase a website template!
Register a memorable domain name for your business and include it on every piece of collateral material you distribute such as letterhead, business cards, postcard mailings, fliers, etc. Make sure it is easy to remember. If multiple spellings may be issues, purchase the domain name with multiple spellings all leading to the same website.
Talk to local charitable organizations that have your target market as contributors. Offer to sponsor an event or donate an item to their cause to be raffled off.
Join a "like-minded" business for some unique co-op advertising. This type of advertising cuts your advertising cost and gets your name in front of your partners clients, almost using them as a spokesperson for your services.
Host an annual open house at your studio. Hold a special purchase opportunity available only during the open house hours.
Research online publications that your target market reads. Offer to submit articles that would benefit their readers.
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