Love is the four letter word that evokes feelings that everyone desires. It will always be in demand and there will always be people who need help finding their ideal match. Are you great at making love connections? If so, a matchmaking service may be a great business venture for you. Get that bow and arrow ready, and prepare to play Cupid.
Determine how your matchmaking service will generate a profit. After all, one of the biggest benefits of owning your own business is to make money. Are you going to charge your members a fee? Will you have advertisers or sponsors? You will want your profits to exceed the costs of operating your service.
Research should reveal an opening in the matchmaking service market--a need that has yet to be met. This is where you can develop your niche. Your niche is your business' specialization. It may be based on a demographic feature such as age or income, or an interest trait, such as a hobby or lifestyle. Your niche may be to market your service to adults over 65 years of age or to cater to African-Americans or to target people who enjoy playing golf.
Once your niche has been determined it is easier to know where and how to market your service. There are many magazines, newspapers, websites and television programs that target a specific market. Market your matchmaking service where your target market will likely be exposed to your advertisements. Word of mouth is the most powerful form of advertising--think of creative ways to get people talking about your service so they spread the word. The best referrals to your business will come from people who have found a match through your service.
Research the matchmaking service industry. Learn who your competitors will be. Find out what their specialization is. What market segment are they serving? Learn about their customer base. This information will allow you to determine where there is an opportunity for you to grow your business.
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