This article explains how Brick and Mortar businesses such as Restaurants, Retail, Auto, Spa and Service businesses etc can build in-store customer email lists for their email marketing purposes.
If you would like to go fully electronic, then you can use wireless, portable, handheld devices such as Sterizon wiZit (http://www.sterizon.com) which is made exclusively for in-store customer email, feedback collection. It works with majority of the email providers. Offer this device to your customers while they are at your business, and let them key-in their information into the device. The information collected is readily available in your email provider account for marketing.
If you've plenty of time at hand and you can put in extra effort, you can use Paper signup sheets or Comment Cards to collect customer email opt-in in-store (at the cash register, or at a kiosk, or drop box, or at the dining table). Collect, Organize and enter the information manually into your Email Provider account for marketing.
Most importantly, train your staff on benefits of email marketing and how to go about asking customers for opting into the program. Have plenty of in-store banners, decals, table-tops, signs etc promoting your email list and its benefits to raise the customer awareness.
Setup your account at any of your favorite self-service email marketing providers such as Constant Contact, iContact, VR, MailChimp etc. Or, use a full-service email marketing provider that fits your budget.
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