A press release can be a unique way to let people know you are open for business and you have something to sell. There are a number of websites you can go to get your press release released for free.
Check your copy a number of times. If possible. Leave your copy in a drawer for a couple of days and come back to it with fresh eyes. Read the copy aloud to help you find errors.
Be succinct. Don't write War and Peace in a press release. No one will read it.
Pick a snail mail and email address as well and phone numbers and a company name you will use before hand. Do you want a lot unsolicited stuff appearing in your private mail box or people you don't know calling you on the phone? If not, set up communication apparatus pertaining to the business before hand. One of the possible advantages of this is when some spammer sells your information you may be able to narrow down who did the dirty deed.
Have something to sell. It you are not trying to advertise an event or a product then a press release may not be what you should do.
Submit and obey. Well at least submit your free press release. Once you get a notification from the press releaser that your content is published, use the hyperlink to the press release to help advertise your wares.
Be careful how you fill out the press release form. Unless you are sure you are going to get some bang for the buck, stick with the free option. Don't pay for anything.
Often the free option will not allow you to do things like include images or working hyperlinks in the press release. Oh well. You get what you pay for.
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