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How to Use Article Marketing

Article marketing is a type of Internet marketing that uses articles to build links and to market a product or website. Article marketing can use an article directory or blogs as Internet marketing tools. The marketing articles are published on different sites in order to provide back links to boost page rank as well as bringing in new readers who will click on your links.

Find an article directory to put more marketing articles on. An article directory is a site that allows marketing articles, along with links back to a website, to be published on the site. Some article directories include Article Pool, Buzzle, Articles Base and Article Alley.

Write a marketing article for each blog. A marketing article for a blog is an informational article that paints you as an expert in the topic that you're writing about. It also contains at least one link back to the website that you are marketing. The marketing article should promote the site a little, but it should not be written like an ad for your website.

Keep at it. Article marketing can take time. It may take dozens of articles before a website is raised in rank and finds its audience. Keeping finding new blogs and article directories and writing new articles to submit. Those marketing articles will eventually pay off.

Familiarize yourself with popular blogs that are in your niche. These will be blogs that update often and that have been around long enough to build a following and a page rank. Then ask the bloggers to allow you to write a guest post for their blog. Many bloggers like this idea because they get a free blog post and they may bring in new readers that will follow the guest poster.

Difficulty: Moderate

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