An email list is an excellent way to stay in regular contact with people interested in your products, services and organization. For nonprofits, the benefits are even more appealing because email lists are relatively inexpensive ways to keep donations flowing in. Building an email list is not difficult but it does take focused effort and planning. List Building Basics When building an email list, it's important to offer subscribers a compelling reason to sign up. Generally sending a regular newsletter or special offers to interested people will get them to sign up and respond to your mailings. If you create an email list and do nothing with it however, or you only send email out infrequently, you risk losing the interest and attention of your subscribers. Many may even forget they've willingly subscribed, and they'll be confused or annoyed when they do receive your email. Once you have a regular email contact plan in place...