Distance education has advanced mightily since the advent of videoconferencing tools like Skype and streaming video services like YouTube. Now it is possible to deliver a full educational experience through rich media, and to allow students and professors to interact naturally. Research from the U.S. Department of Education shows that students who take all or part of their courses online actually perform better than traditional students. For business schools in particular, it is important that academic coursework be just as cutting-edge as industry, and that students be able to continue in their careers while going to school. Hire your staff. You need not just faculty to teach the courses, but also a strong information technology department that can keep your critical technologies running, such as your website and video conferencing, and support staff to provide customer service to students. Your reputation will be judged on the quality of students who