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new media era, original music usher in a new turn for the better?

Shen Hui Li: I think that there are a lot of people have been Huyou Jobs, and even if the iPod + iTunes model of selling 100 million songs a year, but eventually assigned to the record company is only tens of millions of dollars, which for the record industry is actually a very small figure. In China, pay to download even more fun of. In the long term, I hand, support for free downloads, record companies hope for future development lies in transition, do not define themselves as a company to make money by selling music in the future, it is more likely as a connector, and other industries. In addition to music production, as well as act as agents, live performances, with the cooperation of outside vendors. Use of their own brand of music available to advertisers, someone else sell things. We come into contact with advertisers, will support some particular point of the music sounds, such as Levis very clear support for rock and roll. The public can download for free, but these companies must pay.
In addition to the impact of networks and piracy, were once high hopes for ring tones only one who concocted the fire a batch of ring tones, almost little relationship between the development of original music. Original music is getting smaller and smaller space into a deadlock, or usher in a new vitality, new opportunities?
A niche market can be painstaking business
Trend 3 Myspace, iTunes can do the achievements Cui Jian, the digital age?
Chen dare: Chinese record companies rely on to live performances and endorsements from the global trend is more advanced. It is precisely because environmental factors, such as copyright piracy so that they were forced to walk in front of the. Now Anglo-American and other traditional music is becoming more dependent on strong performances and endorsement. Reasons for China an exception?
● network music platform for music needs to be redefined
July 27, 2006, Beijing candy in a rock club performances.
New media era, original music usher in a new turn for the better?
Taiwan's music industry in a downturn when the studio from the group Cheer Chen's album, "gorgeous adventure" is to sell 30 million copies to open columns, on the cover of fashion magazines, play a limited hardcover edition, and was regarded as the representative indiepop she is also non-mainstream artists from the love of music into the new darling of urban youth. In the recording giants, the independent label with a variety of modest commercial singer-songwriter mode of operation and market segments, Chen Suzanne artists such as Hong Kong and Taiwan have been successful, this model is feasible in the Mainland?
● music show dumbbell-shaped pattern of unhealthy, high-quality works of a lack of awareness by the public channel
Lu Zhong-Qiang: Internet on the whole concept is a subversion of copyright, but in the music industry around, it is actually can produce a greater role. For example, in the University of secondary schools, students play the band is very common, you can use the Internet to the love of music to create a community of young people. Rock music is now a vicious cycle, low-cost, copyright acquisition, low-end bar-style national tour, in fact, rock and roll should be a mass youth popular culture.
Youth subcultures, communities, Myspace Order "Arctic Monkeys" The band popular in the British Isles, Youtube to unknown guitarist Lin Cheng-hyun, South Korea in the global fame, while the "iPod + iTunes" genuine pay

Original Music < / center>

fee to download patterns to make Europe and the United States to find a digital music recording industry profits points to free sharing, unlimited copying what the Internet will be characterized by the extent to which changes in the form of the music industry? once court's Baidu and EMI work together to launch Genuine Sina Music Network platform, and Xiao Ke are more actively into Baidu utilities for the new album for free download, download Zhebing how double-edged sword, just what the dance?
Lu Zhong-Qiang: In addition to performances, the way our revenue agent can be a lot of bands between the charges with the KTV, you can also help them together with the sales of mobile platforms such as channels of communication.
Hao Fang: If you change the mechanism can generate a sad music, color original music. But now the talent show mining is most likely to be imitated rather than the creative artist. Commenting on these programs when the jury was also based on this standard, such as music players not selected, does not reflect the content of songs and so few people writing in to see who's the strongest. Therefore, the whole mechanism is stifling creativity.
Trend 4
Wan Xiao-li: I dare not say that I will also give a free download songs onto the Internet, but it is also a way has advantages and disadvantages. Music is to be transmitted, but it could thus be jeopardized. Network can open our eyes, this is a good thing, down out of the mainstream media can influence and control.
Today in History:
Chen dared: a music network, director of marketing.
Shen Hui Li: Cheer Chen and Chen Suzanne was a success because their input is reasonable. Some people on our side is the cast a lot of money, usually do not disappear, is actually a form of gambling, while Chen Suzanne this musical is that we can long-term sales. The corresponding market is small, the budget less the same time, artists have creative ability, the cost will be low. This singer-songwriter Suzanne Chan definitely still cheaper than the pop idols, the quality is decent. Pop idols have to put a lot of money, relying on the eye so that everyone respect; while doing creative singer, do not buy time, but with fans spread word of mouth, but there will be a better effect. A pop star can only rely on exposure, so they are actually at greater risk.
10000 Akitoshi will appear in the "Esquire" Cover do?
● China is still a lack of live performances and touring the traditional
● Pay download does not rely on hope for the network development around the use of rapid transition, is there a future
10000 Akitoshi: folk singer. Last year, begun to enter the public field of vision.
Hao Fang: Original music is the low number of facts, but there are probably many of which only the mainstream record companies, many small independent record company is not within the statistics.
Lu Zhong-Qiang: "Network show" president, main song for the network and wireless production. Show in the network set up last year's independent music labels Shisan Yue.
● Draft easily lead to impulsive, destroying another group of reinforcements
Chen dare: I think that is precisely the network has promoted the development of the music industry, because it is an unprecedented platform for music promotion. Super Cup can blame no one watching TV? Of course, can only blame its own does not look good, blame the music on the music did not sound good, cute artists. I do not agree with the music industry is dead point of view, it reached the "chaos and governance" of the watershed is in the rules of the establishment, survival of the fittest, re-shuffling of the process. Singer were together five years ago, fire, and do not represent now, a good singer or mechanism is not a problem, because a singer want to go line, five years is a basic time. 2004 is the hottest of the hackberry popular since 1999's. As part of the singers do not have much room for a small minority, in fact, the network gave the audience the freedom to select the music, but music can move toward the general public must be socialized, such as BobDylan, such as TheBeatles, just for themselves to write songs, sing their own small The artist is difficult to fire up emotions.
Podcasting in China 2010-01-31 We can go far away from the "small minority living" How far are you? 2010-01-31 marketing, niche markets 2010-01-31 toward the front of the train is what the code mean? 2010 -01-31
Hao Fang: China's problem is that there is no tradition of live performance, in particular, are doing a traditional tour. Bars show the impact of only a small group of people. If developed, the market is actually a great tour. The concert on television ratings are high, the light will be able to explain this problem.
Hao Fang: music critic, "Rolling Stone. Music Time "magazine editor in chief.
● performed mainly concentrated in big body
Topics have written: reporter Garvey
● input is reasonable, singer and songwriter, the long-term sales
Under the impact of the Internet and wireless technologies, music industry faced with structural adjustment, to bring hope to the music market segments
Chen dare: Network has given us the freedom to choose music, in the long run it will give a small minority music and music to bring hope market segments. 543 Music will not stop the rise of Chan Suzanne do? However, after all, only a means of communication networks, there is no Chan Suzanne, 543 music stations to no avail. But the networks pay to download at least for now does not play anything to save the music industry. Xiao Ke's behavior, I think it represents the future of a trend. The digital age, all data files can be cracked and copied, the only can not be copied to star himself and his behavior, this is the core value of the music industry. Copyright protection or protection or not is ultimately the same thing for the artist-branded services. Which is more effective, rational person should choose one. Whether it will be more cutting-edge live performances, more like?
● the digital age, the only can not be copied to star himself and his behavior
Trend 1
Pick a more mainstream artists manufacturing platform
■ Fans Sound
Hao Fang: Music production and consumption that followed the technology forward. A new medium always someone just out of panic, such as tape, CD out of this situation at all times, but then the tape into the mainstream. There are always a lot of smart people to find ways to make money, these are slowly beginning, but did not find a way to 1:00, but the mindset must be changed. Network is an opportunity, I am particularly optimistic about this. The current situation seems quite passive, but music can not just look in 2035. Looking back 10 years ago, when the hottest music does not necessarily represent the era of music. Or look at record companies do not do it, no matter what way to listen to music, the content is the most important. Masses of the people ultimately buy is the content.
Good performance has become a contemporary urban youth nightlife and an important part of music consumption.
Shen Hui Li: from the traditional in terms of album sales is really less and less optimistic. The CRBT these things are also impossible to save the record industry. The biggest problem is the Internet. The whole music industry needs a major adjustment, while maintaining the network copyright, and this problem will be more prominent in China. If so, it would be better to reposition myself.
Super Girl Li Yuchun Peng Chu a; while "American Idol" is to make Kelly. Clark senden top Grammy, TV pick as music is now the most important blood model. In a noisy, by whether the birth of rock female voice is more fresh, more high-quality folk poet?
Wuhan-Guangzhou high-speed rail timetables and fares of tickets Spring Festival 2010-01-20 Canton Railway in 2010 developed the real-name ticket 2010-01-20 Sichuan, Hunan, Hubei, and Jiangxi Province, Guangzhou, Guangdong Office ID 2009-12-12 Chuang-Wen topic language you come up with ideas 2009-08-22 "China's Internet users world's first" to continue the discussion 2009-07-18
Hao Fang: Mainland has now been doing business for market segments. A record of large companies spend big money is not spent a lot of recording operation, the light is very alarming administrative costs. Small companies operating cost less, as long as no greed can do it well, life can at least good. What kind of audience, there is what kind of music.
Whether it will be more cutting-edge live performances, more like?
China's record companies and record sales in recent years in the copyright basically crop failure, performance and endorsement has become a major source of income approach. Especially the live performances with its features can not be copied in this Internet era underscores the value of music. Show whether the place to buy music as one of the main ways music consumption?
High-quality original music people can not emerge due to institutional issues. But I do not think ring tones is by chance, the network was operational success is the singer, and Internet companies have their own tricks, even more than the traditional means of operation is also strong. If we talk about music, stood on a company's point of view, is a very asshole thing. Pop music can not be based on quantity to measure, should not just stand in one position. Today the record industry made things very single, can not see the need for a small minority. Ruined pop music is the industry itself.
Highlights the value of performance can not be copied
Chen dare: This model can work. But the mainland commercial music market has not yet appeared qualities to emulate Chen Suzanne, Cheer Chen artists Jizhi nature, but also sounds good, not annoying.
Lu Zhong-Qiang: Because of piracy and Internet downloads, we do not end sales have been resolved, but there is no significant growth ring tones last year. It can be said that the industry has died. Basically, the present singer is up for at least five years ago, red people, such as Jay Chou, Jolin Tsai, SHE, because the current mechanisms which would allow no one can replace them, which is one end of the industry; the other end is a ring tones company, to fight the chance. The middle is empty, this dumbbell-shaped pattern is very unhealthy.
10000 Akitoshi: In my view, now look at people who perform more than ever before, indeed from the media, the fans are paying attention to the company, I have not thought of so many people concerned. I think that the prospect of original music is definitely getting better, the key is to sink in their mind, in good faith to write, because we constantly looking for people who can move their own things really exist.
Random article:
Shen Hui Li: do show a way of income, performance can not be replaced by digital. Are more and more live performances, but it seems that a number of famous bands have a better chance. Will be issued this year, a lot of rock music would be much higher than the amount in recent years, Our films, to some extent can be said to be a rock revival, rock some more shows this year.
Shen Hui Li: Independent label "Modern Sky" founder.
Trend 2
The Beijing News Comics / Zhao Bin
Status of mainland Chinese pop music industry is dead?
Zhang Qi (company employees): This is the mainland a few years pop music, in addition to those networks songs, really can not remember what the song is also out. The mass point, there is no campus ballads as in the past Kara OK, as you can have some quality songs; minority point, nor, as Anthony Wong, Faith Yang style of this very popular, but there is still potential for things. In short, is either noisy networks and ring tones song, or can only a small minority from the ground or to find something listening to music, it seems there is no kind of pop music between the two. Old grievances like the Chinese film piracy, music, Internet downloads of these odd people. In fact, real quality music, even if a small minority, word of mouth is also very easy to be spread on the Internet and can be found through the network is a fixed number of fans. For example in the blog, the forum I know a lot of the general media do not see non-mainstream artists. If you do not have good music, all day long discussion "mode" ah, what is the meaning of this stuff?
2010-01-31 new media era, original music usher in a new turn for the better?
Wan Xiao-li: I think the draft is unlikely to be elected in the rock and roll, folk with relatively good people. At least, I know most of the people who want to do this kind of music will not participate.
● model can work, but the lack of quality of singers with
● changing the mechanism to select outstanding original music
Last year, there are some good records out, but did not get recognition in the mass level, I think the lack of a channel out of them. For example 郭德纲 is just prior to this small circle of fans inside the famous comic dialogue, but later he became the industry's leverage, into the mass entertainment level. Today, as the mass platform and the lack of music types, so that in fact get a lot of popular singers always remain in the range where a small minority. The most effective is word of mouth, from quantitative to qualitative change could be that more people are in the pursuit of instant detonation, so that the mentality of quick success will not come out good stuff.
Lu Zhong-Qiang: We operate Wan Xiaoli, and soyo actually have a similar pattern with them. The future may be a more market-oriented approach to promote bands and singer-songwriter, and even give them an appointment in some fashion magazine cover. I think this mode of operation is feasible.
Super Girl singer-songwriter, rock and roll will be selected woman will do?
Interns HE Xiao Xin Jing Bao
The network is Wang
Lu Zhong-Qiang: I feel that the negative effects of larger draft. There may be some kids who are interested in music has just begun, it is easy to draft program have been misled by such a manner, forming a kind of impetuous mentality, so would also destroy a number of reserve forces.
10000 Akitoshi: This is probably the reality. In my view, this music, with the long-standing mechanism is relevant. And music creation, and media environment are related, such as the draft this form.
In 2006, the mainland music scene just released less than 110 albums. After a capital and new technologies, virtual fire, the original music, weak weak. In the new media era, in addition to "the mouse", "Butterfly", "husband wife," the quality of original music where placed, how changing situation in the industry to find a way out? As the network becomes the mainstream music of transmission, it can give an independent brands, market segments to bring hope to the music? This all decisions in the digital age if we could listen to more diverse, more interesting music.
■ Sharon People
10000 Akitoshi: If company to arrange for a number of promotional activities, I would certainly tie in with, but have to look at the specific situation. They are entirely inappropriate for their own, with his own temperament does not conform to the things I would not go. They do not affect their music, will also meet with some of the more mainstream artists co-operation. But I still make my own music, so in a similar manner also in foreign countries, such as a less mainstream band signed a major large companies, the company agreed to give him the right to participate in the activities of a number of underground brands.

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