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Yahoo Says Search Business Is Improving

's Share Due For Another Fall


"Make no mistake for those that have the misconception that is out of the (market). We are not. We are very focused," he said. "We're going to improve RPS, revenue." Morse re-emphasized that even after the Microsoft (NSDQ: MSFT) deal goes into effect, the company would continue to innovate on the user experience side. That focus was highlighted once again Thursday with 's announcement that-like Google (NSDQ: GOOG) and Microsoft-it would integrate recent results from Twitter on its results pages.

As for the fall in share, Morse said that half of the most recent decline could be attributed to the end of toolbar distribution deals with big PC makers; something which analysts have said could eventually lead to a three percent decline in 's share. But Morse said that the decline last month was "pcipitous" and "didn't seem to jibe with what we see internally."

's business has largely been a disappointment lately; the decline in' s ad sales accelerated last quarter and the company's share of the market dropped nearly a full percentage point last month, according to comScore (NSDQ: SCOR) figures. But at the Barclays Global Capital Technology Conference this week CFO Tim Morse said the business was on the way up. He said that revenue per was "making strides" this quarter, in part due to improving economic conditions and the holiday season-but also because of a number of Yahoo-specific initiatives (Asked for specifics, Morse mentioned "tweaks" (NSDQ: YHOO) had made to its redesigned home page, which now includes a greater emphasis on).
Other highlights from Morse's remarks:

Tops Estimates-But Revenue Continues To Fall

-Microsoft deal: Microsoft and only announced Friday that they had finalized the pact that they had agreed to at the end of July. But Morse said that "nothing is different between the definitive agreement and initial short form (of the agreement)." He said the companies had delayed a final agreement to make sure "all the details worked."-Operating margins: At the company's analyst day in October, said it hoped to increase its operating margins from its current six percent to at least fifteen. So, how is that going to happen? Well, it might not be too difficult. Morse noted that the $ 650 million in cost savings expects from the Microsoft deal will add about nine percent, on top of the current six. In addition, he said the company would work on improving "internal efficiencies."-M & A: A top priority for 's growing cash coffers is M & A, Morse said, adding that the company was interested in acquisitions that would bolster its user base in some regions (like its recent purchase of Arab portal Maktoob) and also make the company more appealing to advertisers. Related Stories

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