Establishing a presence online is not a difficult process, it is really about how dedicated you are to using your product/service to help others.
Be interesting and give other information to your readers not just your information. Be accessible and show the best customer service because customer retention is what really is the foundation of your business. YOU WANT TO KEEP THEM COMING BACK!!!
Establish your business online and add like-minded/relevant people to your social media profile, in order to get more feedback from the right people. Also, when you establish a website it may be best to engage your readers through facebook and twitter, not just sell to them. Make sure your business is helping them, not just selling a product to them.
Get an easy to use twitter/facebook and a personal website if possible. The personal website might require some additional finances, but either way you will need a personal website for your business to flourish online.
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