to launch the user actively participate in "hands vote" rather than passively waiting for users "with their feet voting, "which allow Meizu at the Red sea also has a strong competitive edge.
"commercial value" magazine HU Yuan | Man
in China and the global consumer electronics industry, it is difficult to find companies such as Meizu. Its users can direct dialogue with the product developers and express their ideas and opinions directly affect every aspect of product development. There are few companies have so many die-hard "fans" who call themselves "Friends of the Modern" or "kerosene" in the Meizu to market a product to each lining up to buy.
allow these consumers to the reasons for so obsessed Meizu, not just the product itself, but Meizu let them feel that they are not passive acceptance of products, but in the design of products, together with the Meizu.
to listen to the voice of the user, so that Meizu in the highly competitive MP3 market, relying on a small number of several products, the development of a number of loyal users. This MP3 era when the most successful mobile phone company's decision to be diverted to do after, but also through continuous interaction with users, "Nian Zhu," hundreds of thousands of "Charm Friends", so that everyone has done his utmost to wait for a mobile phone for two years.
before the array, Huang, general manager of Zhuhai Meizu Technology Chapter Meizu forum launched an investigation: the future you will be the preferred kind of 3G network? Mr Zhang told the vote of users, Meizu's development plan will refer to charm the Friends of the voting results. In 3 months time, there are 4873 people took part in the survey, there are more than 1,000 comments on the 3G network, published in the forum. Allow users to vote on such a thing very common in the Meizu. Where is the right store to open? Like the white or black M8? In the end or not the official version of Tencent QQ? Meizu often at the forum to launch such investigations, and findings of the investigation, without exception, will be reflected in future products or decisions.
To some extent, Meizu is not in their own manufactured products, but in conjunction with the user research. Once the user's enthusiasm has been mobilized to bring the power is enormous.
end of last year, M8 in the "Friends of the Modern" in an internal beta, since then the use of the M8 reports, evaluation article after another. A user name is called Meizu sunnycb China's "charm" Friends for the M8 proposed 10 areas for improvement, there is a charm, after Friends of the M8 to get to carry a small book, easy to use at any time encounter M8 issues recorded. Until now, every day the use of M8 users will experience and the new BUG published in the Meizu forum. The Meizu will be based on user feedback, and timely to address these issues, upgrade the software.
these "Friends of the Modern," heart, M8 Meizu has not only the product, but also the results of their efforts. In fact, from the beginning Meizu M8 time when R & D, "the Modern friends" who were deeply involved in this.
2006 the end of someone in the forum broke the Meizu, Meizu prepared to launch mobile. The news immediately let "the Modern Friends" feelings were excited. In the following more than two years, the M8 configuration, function, appearance, etc. inside a "charm" Friends pursued by topic. Every time the Chinese Meizu M8 news of progress will lead to "Friends of the Modern" hot discussion. One, "the Modern" Friends detailed record of the M8 in the birth of each appearance and technical parameters change. There are more "Charm You," for the development of the M8 is also put forward their own views. Huang's chapter will take into consideration the views of users to change their own design or marketing strategies.
key in the design of the program, Huang chapter one he himself does not think highly of the program in user surveys, and the user, said: "If this program can get everyone's support, we can try again." while the M8 pricing, Huang Zhang also take into account the views of the user. Mr Zhang has conducted a survey for this purpose, he told the user as far as possible according to the maximum we can accept the psychological price to adjust the M8 the preparation and cost. Now, Huang Zhang is waging a user to develop software for the M8, for Meizu has set up a software center, but most of the software are derived from the "Friends of the Modern."
the Meizu forums also assume the duties of call center. After-sales service departments must understand the user feedback at the forum, once a user at the forum of the problem, after-sales departments are required to make a deal. Huang Zhang require companies to each employee must be at the Forum to understand user feedback, while he himself every day for several Meizu mi peaceful soak in the forums.
respect for the views of users, allowing users to participate in product development, pricing, or even every aspect of marketing, not only for the market launch of the product, more importantly, to win the support of the user. February 18, 2009 mobile phone Meizu M8 in the domestic formal listing, the store's entrance in the Meizu actually a long waiting in long queues purchase.
the Meizu in-depth interaction with the user, the Internet made a significant difference.
this year, July 6, Zhuhai Meizu's official forums has created a new record: more than 3 million registered members at the same time online. According to Meizu staff recalled what happened that day is not big, but the forum there are two posts sparked heated debate. One of them is the M8 has released a modified version of the firmware DIY landscaping a large number of users have downloaded this version will be followed by feedback to the forums. The other post is about the Meizu M8's new advertising slogan "My little computer", this remark sparked a great debate, there is Paizhuan, there are even behind, and even the yellow chapter also involved in the controversy.
Meizu in China, very few enterprises were able to upgrade the firmware as the yellow chapter, as such a close communication with the user, but also very few companies are able to function to the Internet to communicate with the user to play to the limit. MP3 was doing, the Meizu that could rely on the Internet to upgrade the software to keep a lot of customers. At that time most of the MP3 business for one year with the introduction of MP3 products more than a dozen different models, Meizu take so-called "boutique" strategy, launched a year only 1-2 products, but each product's life cycle is as long as 3 years. The Meizu let product has such a viable reason for this is to rely on software upgrades on the Internet.
In general, every two weeks Meizu forum will be posted in their own products, firmware upgrades, adding new features, which allow users to purchase products with Meizu after long-term interaction. This model not only gives Meizu in their own forum brought together a very high popularity, but also with the firmware upgrades, the user firmly in control in their own hands.
cut Meizu firmware upgrade to the September 26, 2009, Meizu's interactive communities have more than 1.43 million members, a daily online 人数 超过 1 million people, made new posts for more than 5 万. Meizu M8 in the development of the most difficult period, the Forum to be their only link with the user interaction. At the forum, we will always find such a title: "J. WONG Come." This may be angry users to yellow Zhang complaint may be anxious, "Charm" Friends asked M8 in the time to market. For the user's problem, usually given in reply to Huang Zhang.
Huang Zhang is a super network fan, but he rarely appeared in the media, so that the Meizu forums, it was specially produced a M8 software that can track time in the forums Huang Zhang statement. In the Meizu forum can often see such a title: "the boss replied! In 48 floor!" Or this thread: "The first time away from the boss so close." "Boss" of this particular chapter title refers specifically to yellow. In the past six years, Huang Zhang J. WONG use this user name in the Meizu forum post made 5820 the average daily post 2.45. For most of the "Charm", for Meizu Forum has become their Meizu firmware upgrade part of life.
an extreme "Charm" Friends described his life: the Internet on three things - hanging QQ, read the news in Sina, bubble Meizu forum. In order to wait for M8, he had never buy a mobile phone. You may not understand how there is such a user, but the long tail, what will happen charm here, but these extreme fans just on the formation of "brand community" is essential.
Equally important is the "leader" of the sound ─ ─ M8 time to market in time repeatedly postponed, "the Modern" Friends are near collapse, but each time when everyone is about to give up, J. WONG always appear In the forum, publishing some of the M8 the latest news, encouraging everyone to adhere to wait.
Meizu's inveterate "Charm" Friends around 50000 -10 million people, mostly men, they used mostly consumer electronics players, these "Friends of the Modern," not only to purchase products to support Meizu, the most critical is that they are on the Internet content production and communicators, who outside of Enchantment in the forum Meizu firmware upgrade ethnic brands and products bring positive role is invaluable, and the impact of population is also far from 50000 -- 100,000 people on this scale.
"Our customers are all accompanied by the growth of the Internet generation, so they prefer communication via the Internet." Meizu Huahai-liang, director of marketing. The Meizu is the use of the Internet brought about this change, it proves that the initiative launched by the user participation "by hand vote" rather than passively waiting for users "vote with their feet" so that the red sea itself can have a strong competitive edge.
charm will happen here, but these extreme fans just on the formation of "brand community" is essential.
Equally important is the "leader" of the sound ─ ─ M8 time to market in time repeatedly postponed, "the Modern" Friends are near collapse, but each time when everyone is about to give up, J. WONG always appear In the forum, publishing some of the M8 the latest news, encouraging everyone to adhere to wait.
Meizu's inveterate "Charm" Friends around 50000 -10 million people, mostly men, they used mostly consumer electronics players, these "Friends of the Modern," is not only to purchase products to support
Meizu Meizu M8 firmware upgrade on a new advertising slogan "My little computer", this remark sparked a great debate, there is Paizhuan, there are even behind, and even the yellow chapter also involved in the controversy.
enterprises in China, few people can like the yellow chapter, as such a close communication with customers, few companies are able to function to the Internet to communicate with the user to play to the limit. MP3 was doing, the Meizu that could rely on the Internet to upgrade the software to keep a lot of customers. At that time most of the MP3 business for one year with the introduction of MP3 products more than a dozen different models, Meizu take so-called "boutique" strategy, launched a year only 1-2 products, but each product's life cycle is as long as 3 years. And
years, February 18 mobile phone Meizu M8 in the domestic formal listing, the store's entrance in the Meizu actually a long waiting in long queues purchase.
the Meizu in-depth interaction with the user, the Internet made a significant difference.
this year, July 6, Zhuhai Meizu's official forums has created a new record: more than 3 million registered members at the same time online. According to Meizu staff recalled what happened that day is not big, but there are two Meizu forum post firmware upgrade sparked heated debate. One of them is the M8 has released a modified version of the firmware DIY landscaping a large number of users have downloaded this version will be followed by feedback to the forums. The other post is
Meizu because of this obsession, not just the product itself, but Meizu let them feel that they are not passive acceptance of products, but in the design of products, together with the Meizu.
to listen to the voice of the user, so that Meizu in the highly competitive MP3 market, relying on a small number of several products, the development of a number of loyal users. This MP3 era when the most successful mobile phone company's decision to be diverted to do after, but also through continuous interaction with users, "Nian Zhu," hundreds of thousands of "Charm Friends", so that everyone has done his utmost to wait for a mobile phone for two years.
before the array, Huang, general manager of Zhuhai Meizu Technology Chapter Meizu forum launched a tune
a member of more than 10,000 each day the number of people online, the number of new posts on 超过 5 万. R & D in the Meizu M8 Meizu firmware upgrade the most difficult period of difficulty, the Forum to be their only link with the user interaction. At the forum, we will always find such a title: "J. WONG Come." This may be angry users to yellow Zhang complaint may be anxious, "Charm" Friends asked M8 in the time to market. For the user's problem, usually given in reply to Huang Zhang.
Huang Zhang is a super network fan, but he rarely appeared in the media, so that the Meizu forums, it was specially produced a M8 software that can track time in the forums Huang Zhang statement. In the Meizu forum can often see such a standard
sea can also have a strong competitive edge.
a timely manner to address these issues, upgrade the software.
these "Friends of the Modern," heart, M8 Meizu has not only the product, but also the results of their efforts. In fact, from the beginning Meizu M8 time when R & D, "the Modern friends" who were deeply involved in this.
2006 the end of someone in the forum broke the Meizu, Meizu prepared to launch mobile. The news immediately let "the Modern Friends" feelings were excited. For the next two years, Meizu firmware upgrade over time, the M8 configuration, function, appearance, etc. inside a "charm" Friends pursued by topic. Every time the latest news about the progress of M8 would lead to "Friends of the Modern" hot discussion. One, "the Modern" Friends detailed record of the birth of the M8 over
search: future you will be the preferred kind of 3G network? Mr Zhang told the vote of users, Meizu's development plan will refer to charm the Friends of the voting results. In 3 months time, there are 4873 people took part in the survey, there are more than 1,000 comments on the 3G network, published in the forum. Allow users to vote on such a thing very common in the Meizu. Where is the right store to open? Like the white or black M8? In the end or not the official version of Tencent QQ? Meizu often at the forum to launch such investigations, and findings of the investigation, without exception, will be reflected in future products or decisions.
a
Meizu, the most critical is that they are all on the Internet content production and communicators, who in the forum of the Meizu Meizu firmware upgrade outer pairs of brands and products to bring positive role is invaluable, and the impact of population is also far 50000 -10 million people in such a scale.
"Our customers are all accompanied by the growth of the Internet generation, so they prefer communication via the Internet." Meizu Huahai-liang, director of marketing. The Meizu is the use of the Internet brought about this change, it proves that the initiative launched by the user participation "by hand vote" rather than passively waiting for users "vote with their feet" so that their own the red
this has set up a software center Meizu, but most of the software is derived from the "Friends of the Modern."
the Meizu forums also assume the duties of call center. After-sales service departments must understand the user feedback at the forum, once a user at the forum of the problem, after-sales departments are required to make a deal. Huang Zhang require companies to each employee must be at the Forum to understand user feedback, while he himself almost every day soaking in the forum.
respect for the views of users, allowing users to participate in product development, pricing, or even every aspect of marketing, not only for the market launch of the product, more importantly, to win the support of the user. 2009
Meizu firmware upgrade process each time the changes in appearance and technical parameters. There are more "Charm You," for the development of the M8 is also put forward their own views. Huang's chapter will take into consideration the views of users to change their own design or marketing strategies.
key in the design of the program, Huang chapter one he himself does not think highly of the program in user surveys, and the user, said: "If this program can get everyone's support, we can try again." while the M8 pricing, Huang Zhang also take into account the views of the user. Mr Zhang has conducted a survey for this purpose, he told the user as far as possible according to the maximum we can accept the psychological price to adjust the M8 the preparation and cost. Now, Huang Zhang is waging M8 users to develop software,
Meizu product has such a vitality so that the reason for this is to rely on software upgrades on the Internet.
In general, every two weeks Meizu forum will be posted in their own products, firmware upgrades, adding new features, which allow users to purchase products with Meizu after long-term interaction. This model not only gives Meizu in their own forum brought together a very high popularity, but also with the firmware upgrades, Meizu firmware upgrade the user firmly in control in their own hands.
As of September 26, 2009, Meizu's interactive communities have more than 1.43 million will be
extent, the Meizu is not in their own manufactured products, but in conjunction with the user research. Once the user's enthusiasm has been mobilized to bring the power is enormous.
end of last year, M8 in the "Friends of the Modern" in an internal beta, since then the use of the M8 reports, evaluation article after another. A user name called sunnycb's "Enchantment" Friends for the M8 proposed 10 areas for improvement, there is a charm, after Friends of the M8 to get to carry a small book, easy to keep the problems encountered when using the M8 record down. Until now, every day the use of M8 users will experience and the new BUG published in the Meizu forum. The Meizu will be based on user feedback,
title: "the boss replied! in 48 floor!" or this thread: "The first time away from the boss so close." "boss" said that this particular Meizu firmware upgrade that specifically refers to Huang Zhang. In the past six years, Huang Zhang J. WONG use this user name in the Meizu forum post made 5820 the average daily post 2.45. For most of the "Charm", for Meizu Forum has become a part of their life.
an extreme "Charm" Friends described his life: the Internet on three things - hanging QQ, read the news in Sina, bubble Meizu forum. In order to wait for M8, he had never buy a mobile phone. You may not understand how there is such a user, but the long tail, what
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