Auto accidents injure thousands of people each year, and many of those people require chiropractic services. As an operator of a chiropractic business, you have an opportunity to help these people improve their quality of life. By networking with other professionals in your area and taking advantage of multiple advertising venues, you can attract these customers to your business.
- Auto insurance providers are typically among the first people to know when someone has been injured in an auto accident. Many consumers also develop strong, personal relationships with their insurance representatives. Reach out to these insurance representatives and get to know them. Many will belong to your Chamber of Commerce, so offer to come speak about the importance of chiropractic service. Give these insurance representatives free literature that they can keep in their offices, and discount coupons that they can pass on to their customers.
- When people are injured in an auto accident through the fault of another party, they sometimes contact a personal injury attorney. Talk to attorneys in your market, and consider establishing favorable pricing for their clients. You also might want to establish a relationship where you market each other's services. In some cases, a customer might come to you before seeing an attorney. Make sure you only work with professionals you trust because any negative experiences your customers have with someone you recommend will reflect poorly on your business.
- No one likes completing all the paperwork necessary to become a preferred provider for health insurance carriers, but keep in mind that many people who have been injured in auto accidents are paying for their own care. And, if chiropractic service is covered by their health insurance plan, the first question these customers will ask is whether you are an approved provider. Working with health insurance companies comes with a tangle of red tape, but it can mean the difference between an empty and crowded waiting room.
- Yellow Pages advertising is a must because people often look to their phone books when seeking chiropractic services. Ads should focus on key benefits, such as pain relief and affordability. Many consumers will conduct online research as well. Through programs such as Google AdWords, you can have a short advertisement for your practice served whenever someone uses key search terms. If you own a chiropractic business in Indianapolis, for example, you might want to bid on the search string "Indianapolis chiropractors." The main benefit of AdWords is that you only pay when someone clicks on your ad, and it's often just pennies a click. Some chiropractors have had success using informative print and electronic newsletters, as well as television, radio and billboard advertising, to attract customers injured in auto accidents.
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