I know many of you know the importance of having a USP but many business owners have a hard time choosing the right USP as they think that what they do all day is not so special, but to their customers it is.
Don't fall into the trap thinking that the only reason you have customers is because of your sparking personality. I am sure it helps but it's not the reason for all your sales…sorry.
Learn how to create a unique selling proposition for your company.
Evaluate what you currently do in your business that could make you stand out from your competition.
Research your competition to see what exactly you offer that they do not.
Research your industry to see what people want from a company like yours and make sure you provide this as well.
Ask your customers why they did business with you in the first place. (You will see a pattern that might be a great USP.)
Then test it before going all the way.
Take all of the above, evaluate it and then create your USP.
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