I can not stress enough the importance of using a press release to promote your online businesses. Various media outlets throughout the internet will pickup and republish your press releases on their web sites. It is a great and free way to promote your business and drive web traffic to your site. Here are some tips to follow so you can begin self promotion and start seeing visitors and thus sales increase.
It should sound like a news article and not a marketing brochure. For example, "Today XYZ Company is pleased to announce a new product in their family of eBook products geared to help the new internet marketer realize their dreams of earning an income on the internet …"
The headline or title of your press release should be no more than 80 characters long including spaces.
Contact information should be at the top of the news release. Internet reporters may wish to contact you for more information or follow up.
The press release should be short and to the point. One page is best, and it should be between 300 to 800 words in length.
The header and first paragraph are your hook line. They should be attention grabbing to get the reader to want to find out more about what is being described in the press release.
The sentences and paragraphs should be short with double spacing between them.
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