YouTube is the ever growing video site that is being used for personal, entertainment, education and business purposes. It's already recieving incredible traffic. How can one use YouTube to increase traffic to their website?
Show Your Face - Putting a face to a business has an added impact. You are now real. And by showing of a video of you providing beneficial information your visitor would more likely go to you again. The more others see that you are knowledgeable about your field the more they'll tell others.
Be A Resource - Many people successfully get visitors to their site because the video/presentation on YouTube is informational. For example, if your site deals with fishing but a video up that gives visitors good hints on fishing. Maybe you can mention the latest technology or hints from experienced fishers. Afterwards mention your site. By doing this the visitor will see that you care about their success and you're not just after a buck.
Keep it coming - A next step in this regard it to make a series of videos, sponsored by your website, about your subject. This is how have generated a following (and an email list) that soon boosts their business.
Put Your Site On YouTube - There are many programs out there that allow you to put your website info on YouTube. Slideroll.com is a good one that allows you post information, images and sound to YouTube in presentation format. Make sure it's interesting enough to keep visitors. Mention any deals, freebies or sales that can send them there.
Make A commericial - Commercials have been selling items for many years. But with all the commercials out there it helps to make yours interesting and viral. Don't stream too far off from your subject or visitors wont see a connection to your site. But also don't make it to salesy or they'll be turned off. You can use a camcorder or a digital camera to do this. These days it doesn't have to look professionally done if you have the right method.
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