If you have been thinking of taking your floral business online, opening an eBay store is a great way to reach new customers, process orders and use powerful selling tools. An essential part of setting up a successful store is to create a great business profile.
Your store description is the second key to a professional image. It is a basic description of who you are and what you do. It is also the step that many florists and sellers don't properly plan for, and their descriptions are often left incomplete and unpolished.
From this description, browsing buyers should be able to tell what your store is all about and some of the arrangements or other products you sell. Just like your name, your store description should clearly identify any areas of the floral business that you specialize in. Whether your store works on finished products or merely supplies retailers with equipment, a clear description of your business will help potential customers to find you when you offer what they want and need.
Your store name will go a long way toward establishing your image in the minds of potential customers. There are plenty of unusual names for sellers and stores on eBay, and this gives you an opportunity to stand out as being exceptionally professional. Even a very basic name, such as Jennings Floral, will present a more professional image than MissusJFlowerLady. Choose your name wisely.
Your name should also help customers recognize any specialty or niche that you serve. If you sell floral supplies rather than finished arrangements, your name should indicate as much. Consider referring to floral supply in your name. If your focus is on building individual arrangements for special occasions or providing silk flowers instead of freshly cut specimens, let your store name say so.
One feature that many store operators use is the listing frame. This option allows you to set up a frame around the detailed listing of your items, presenting a pleasing look that appears on every item you sell. This frame includes links for product categories, business websites and business logos.
It is especially important for floral businesses, where images are so vital, to use a style and color of frame that is visually appealing. Clashing colors and busy patterns distract the eye, and will make it more difficult for customers to see and appreciate the merchandise you sell.
Don't fall into the trap of using "floral" colors exclusively. Just as a floral arrangement needs a balance of colors and shades, your store should also be set up to properly present different images. While greens and pastels may be used tastefully, don't be afraid to use plain white or basic black; both of these colors work well with a variety of images and color palettes .
If you're planning on opening an eBay store, or if you already have and want to improve your sales, it's important to make a plan. Determine what products you want to sell and what sets you apart from your competition. At the very least, you should figure out the basics. How can the products you choose to sell be categorized? What do you want to call your floral business? How you want to present your business to potential customers? Even within a category like Flower Arrangement and Design, these basic categories allow for a wide variety of approaches that can make your unique business stand out.
Once you have planned out your business identity, it's time to set up your eBay store. Setting up a store is fast and easy. For a small subscription fee, any seller with a feedback score of 20 or ID Verified status and a Verified Premier PayPal account can open a store in minutes. Basic plans start at $15.95 a month.
Enter the "Sellers" portion of eBay and select "Open A Store." The site will walk you through a few easy-to-follow steps. As you enter your store name, description and logo, refer back to what you have already planned.
If you have or are planning on opening an eBay store, take the time to develop a good logo. It doesn't need to be fancy, and you don't need someone else to design it, but you should take care to create a clean-looking, easy-to-read, easily recognizable logo. Be sure to properly size it and store it in the correct file format.
Just like your business name and store description, your logo should help customers recognize you and attract potential customers as well. While you don't necessarily need to include images of flowers or arrangements, your logo should provide some indication of what you do. Your logo might simply be your business name, or it may not even include text. Experiment with different looks and images.
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