We are presently still in the early stage of Green understanding about to enter the next phase of environmental maturity. During this time we are seeing a pervasive greenwashing attitude thinking that the public does not know the difference between the real and pretenders of Green business.
We presently see the self-appointed Green businesses that believe that their token efforts qualify them as a Green company.
There are also the "Easy Green" companies that have joined up with a website offering a Green logo for a price. There are also well-intended city efforts to promote Green businesses. Regardless of the expectations, there is a need for a nationally recognized Green business certification.
A GREEN PROGRAM: Avoid the piecemeal process of Greening a business. Too often businesses install a few ideas and quit. Develop a Green plan for your business that looks more than a year into the future. This allows your business to plan any costs into the budget and spread these costs over a longer time.
PROGRESSIVE GREEN: Going Green is not a one-time effort. Spread the cost and commitment over one to five years. We didn't get into this mess in a few days, and it will take years to really orient a truly Green business.
NATIONAL CERTIFICATION: Avoid website certifications that will eventually embarrass your company. Seek a nationally recognized certification that is not tied to a small project. These programs offer a broad scope approach to the Green program with standards of certification.
PROFESSIONAL GUIDANCE: We know enough to retain an accountant for our finances, an attorney for our legal issues, and a licensed plumber for a broken pipe. Shouldn't businesses seek the assistance of a Certified Green Consultant for Greening their operation?
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