Sending classy yet personal business holiday cards to your clients can be one of the best low cost marketing moves that you can do this year. At a time when businesses are cutting back on the perks, don't overlook this simple way to boost your image with your customers. Here are some tips to help you efficiently send company holiday cards to your clients this year.
Decide on which business holiday cards to order and do so by the middle of October if possible, so that you have ample time to prepare your cards for mailing. You'll have to decide whether or not you would like to have a personal company message or greeting printed inside the cards and whether you will sign them or have your information printed on the inside of the cards. Once you make your decisions, place your order and don't procrastinate.
Review business holiday cards and decide on the tone that you would like to achieve. Depending on the nature of your business, you may want a classic holiday card or a more modern holiday card. Another option is to go with a bit of humor if that is appropriate given your business. You will need to decide if you want any sort of religious affiliation on your holiday cards or if you would prefer to go with a "Happy Holidays" card or "Seasons Greetings" card. It can be almost impossible to know what your clients' religious affiliations are, so proceed with caution before you send business Christmas cards. You do not want to be unintentionally awkward by sending company Christmas cards to clients that do not celebrate the Christmas holiday. Another way to go is by sending "Happy New Year" business holiday cards to focus on wishing prosperity in the New Year for all of your contacts. Whichever way you decide to go, make sure it is well thought out t o portray the most positive image possible.
Once your business holiday cards arrive, get them prepared by the end of November or the first week of December if possible. It is best to mail your company holiday cards out by the first or second week of December. Keep in mind that many people take time off around the holidays to spend time with family. An additional trend to keep in mind is that many companies will no longer let employees carry vacation time over on their books from year to year, so many employees are forced to take the last couple of weeks off in December or lose their accrued vacation. I can tell you that I never wanted to lose any of my vacation as a corporate employee—I worked too hard and cherished the time off that I was given. By sending your business holiday cards out in early December, you will ensure that your clients and contacts receive your holiday greeting before the end of the year. This is the best way to continue your goodwill in the New Year.
Plan ahead. It takes time to gather and collate your list of your best client contact names and addresses, so start in the Fall. If you have administrative resources, task one of your employees with gathering and organizing your client list and making recommendations on business holiday cards. If you do not already have a vendor, you can search the internet for "business holiday cards", "business Christmas cards", or "company Christmas cards" to see many options for holiday cards online. Make sure to save your client holiday card list, so that you are able to leverage the work and not have to start from scratch next year.
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