An opt-in email list can be a valuable marketing tool. You can advertise directly to people who are already interested in your business, or who have shown an interest in similar marketing. Because list members need to opt in and can opt out whenever they want, you won't be violating spam laws.
You can either collect your own opt-in email list for marketing by giving customers a chance to sign up on your business website, or pay for a list of email addresses from a list broker.
Determine the interests of the opt-in email list members, so you can decide on the best marketing strategy. You know what people responded to if you collected the list yourself, but if you're paying for a list, choose a category that you think will be most interested in your company. Email addresses may be categorized by profession, age, or other demographic information, or may be based on what the people responded to, such as a web page about making money at home.
If you're paying for an opt-in email list, make sure it's from a legitimate company that delivers what it promises. Search online for reviews or consumer complaints. If the addresses aren't really opt-in ones, or if the opt-in "fine print" wasn't noticed by most people, the recipients may complain and accuse you of sending spam. Also make sure the addresses are recent, and see what the company's guarantee is for addresses that bounce.
Design an email to send to the names on the opt-in email list. If they're already customers, you can plan emails with special offers, news, or items that you know your customers are interested in. The email should be interesting to the customer, to make them want to stay on your email list. Offer a specific bargain, coupon, limited-time special, or something that will make them want to click to your site.
If you're sending emails to a list from another source, use your knowledge about the source to tailor the email to their interests. Think about what problem they might have that you can offer a solution to. Plan a landing page so that if they click on the link in the email, they'll be taken to a page that immediately catches their attention by following up on the solution you promised in the email.
Choose an opt-in email list. If you already have your own opt-in email list that you've collected from an opt-in link in your business website or blog, that's ideal, since you know they're targeted to your business. If you don't have enough email addresses yet, you can continue to collect more while using a paid list for your marketing campaign.
If you pay to use email addresses from a list broker, look for a confirmed or double opt-in list, which means the subscribers have actually clicked to confirm they want their addresses added to the email list. That helps reduce the chance of emails going to the wrong person or to an unmonitored account. You'll probably be charged either CPM (cost per thousand), where you're simply paying for a list of email addresses, or CPC (cost per click), where you only pay when people click on a link in the email. CPC is better for you, but email list brokers would rather charge CPM, though you can always try to negotiate a lo wer CPM by offering a CPC incentive too.
Once you've found an email that works best for you, send it to all the addresses on the list. You can use an opt-in email list for marketing during times that traffic and sales are slow, or develop an email newsletter to send to customers every few weeks, to keep your name in front of them on a regular basis.
Test the email on a small portion of names before sending it to everyone. Keep track of the responses, and unless they're extremely high, try another email to compare. Adding eye-catching pictures or changing the headline may improve the response. Marketing with an opt-in email list is all about the numbers, so keep a close eye on what increases or decreases the percentage of clicks and sales.
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