Social networking sites are mushrooming in the U.S. and worldwide, they provide a great platform for businesses and individuals to promote themselves. In order to best utilize the social networking sites, please pay attention to the following:
Third, be active in the social networking community.
Answer specific questions that are related to your target market, and don't forget to link back to your business sites. This will create a great exposure for your business.
Second, update your content every one or two days.
When you provide the updates, make sure to include a link that gives the readers a call to action. For example, let the users to sign up for your next webinar, link to your blog, or visiting your corporate website, etc.
Fourth, change your picture profile frequently (once every a few months).
Pictures are worth a thousand words. This will create a dialogue and interaction with your network. This is another way to keep your brand in front of everyone.
First, think from your target audiences' perspective.
Find the best time to put your fresh content on the social networking sites. For example, if your target audiences are active in the weekends, then put your best content during weekends and use the weekdays to prepare for the contents.
Sixth, post your company events on the events application provided by social networking sites and use this as a way to measure interest and involvement for such things as conferences, webinars, or seminars, etc.
Fifth, make sure to answer every email from your target audiences.
This is another opportunity to stay connect with your target audiences!
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