Running a dental practice is a competitive business. You must continually advance your dental practice by attracting new patients, maintaining the ones you already have and incorporating new technology and other techniques in your work. This is something you must keep doing or your dental practice will stagnate and you will lose revenue. Advancing your practice will keep it viable and allow it to expand.
- You must continually attract new patients to advance your dental practice. You may have a large patient base, but over time some will stop doing business with you for various reasons. They may move, lose their insurance or simply decide to try another dentist. Marketing for Dental Specialists says you can attract new patients through traditional means such as advertising in the local phone book or newspaper and having a website, but it also advises doing community outreach. You can advance your dental practice by volunteering to speak to schools, service organizations and other local groups. This brings visibility to your dental practice and promotes your expertise. Most organizations won't mind if you pass out business cards after your talk. Even if you don't, people who are looking for a dentist will remember your speech and find you via your ads or website.
You can make yourself especially attractive to new patients by giving them a special offer. Discoun t the price of the initial exam as a way to advance your dental practice. Advertise this special, and let your current patients know so they can refer family members, friends and co-workers. Give them a little gift for each referral. - Although it is normal to lose some patients, you can advance your dental practice by maintaining as many as possible. Marketing for Dental Specialists says you should make sure your current patients are satisfied with your service so they won't think about finding another dentist.
According to Marketing for Dental Specialists, you may also be able to advance your dental practice by reaching out to former patients who no longer visit you. Send reminders for cleanings and other services. If you don't get a response, call the patients to ask if there is an issue you might be able to fix. - One important way to advance your dental practice is to keep your technology up-to-date. This is especially important when new techniques or equipment make dental procedures easier and more comfortable for your patients. For example, you can switch to digital x-rays that can be read immediately and give less radiation exposure. Consider using techniques like electronic anesthesia to prevent pain and air abrasion to fill cavities or incorporate the technology to prepare same-day crowns. Feature your use of technology prominently in your ads and on your website. Send postcards to patients notifying them when you incorporate something new and beneficial into your practice.
评论