Negotiating
The Future of Management Podcast
Current Interactive Case Study
Respectfully there's a parallel in modern history here. China-HongKong merger. It started as Two System One China. Controversial at that time. Now, many don't mind which system is better (respectfully just an opinion). Both are getting the best of each other under one country. Families are reunited regularly. Corporate identities sometimes focuses too much on what's different as a strategy. It may provide superiority, but does it always guarantee sustainability? Nature advocates the flourishing of various species; pursues diversity not for purposes of destruction but for better adaptability. Of the whole system. Being different doesn't mean one must separate oneself from the "whole" system. "Different" here is to provide a unique contribution to pserve the "whole". Task / role distribution , not identity separation. Preserving the whole system by being different. Same with teams. Merge to achieve requisite variety for better sustainability.
India
Disruptive innovation
Managing teams
Internet
Microsoft
Communication
Election 2008
Anthony is the lead author on The Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press, 2008). He pviously coauthored (with Harvard professor Clayton Christensen) Seeing What's Next: Using the Theories of Innovation to Predict Industry Change ( Harvard Business School Press, 2004). Advertising
Finance
Personal effectiveness
Innovation
Procter & Gamble
Competition
Social enterprise
We ask that you adhere to the following guidelines.
Scott D. Anthony is the psident of Innosight, an innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Fortune 500 and start-up companies in a wide range of industries. During 2005-2006 he spearheaded a yearlong project to help the newspaper industry grapple with industry transformation (Newspaper Next).
Presentations
Change management
The Future of Management
Apple Branding
Delegation
Wal-mart
http://markthispage.blogspot.com/2009/07/saga-of-m icrosoft-and-yahoo-from-2007.html - Posted by Phillip Thomas
Ethics
The Leading Edge podcast
July 30, 2009 2:57 PM That's a very good write up Scot. I as a long time consumer to the search engine is kind of liking the maturity of the market. It is with a lot of interest I followed the segmentation of markets into generic search, information, and knowledge. Like all industries it is going through the phase of changing the rules of the game MS tying up with as "partners in crime" to gag up Google, who I believe will not remain silent is just harbinger to more similar events like this we can expect in the future. Are we seeing an emerging model of operating system and search engine going hand in hand. This also means that both the companies are straying from their core competency? This could be costly in the long run. To add another twist to this tale, how about a white knight "wolframalpha" who might do something and take the edge? We will wait and see. Thanks Mrinal
Sales
Networking
IT management
Technology
Risk management
Leadership development
Strategic planning
Time management
Public relations
Talent management
Decision making
China Coaching
Strategy
Leadership transitions
Organizational culture
Politics
Conflict
Project management
Video blog
Managing yourself
Operations
Succession planning
Employee retention
Management 2.0
Information & technology
Career planning
We hope the conversations that take place on HarvardBusiness.org will be energetic, constructive, free-wheeling, and provocative. To make sure we all stay on-topic, all posts will be reviewed by our editors and may be edited for clarity, length , and relevance.
Product development
Starbucks
General Electric
Hiring
Gender
Motivation
Global business
Customers
Design
Managing people
Microsoft and Google's increasingly captivating competitive dance took another turn on July 29 with the announcement of a search partnership between Microsoft and. The deal could create a viable competitor to Google - or even more enticingly build very different kinds of growth businesses. The move is a clear attempt by Microsoft to intrude on Google's core search business. Greater Bing usage will allow it to further optimize its search offering. But Google has been eyeing Microsoft's business as well. The other week Google announced plans to introduce an operating system in the netbook market in fall 2010. Some pundits think that Microsoft should just admit it has decisively lost the search battle to Google. Indeed, Microsoft is investing billions fighting against Google (analysts estimate it has already blown through more than $ 100 million marketing Bing), and our research suggests that trumping a powerful, well-resourced competitor in its core market is incredibly difficult. But I disagree. The search game is still in its infancy. While it is hard to see another company one-upping Google with superior search algorithms or better search-based advertising, today's offerings are still ptty blunt instruments for information-seeking consumers or business-seeking advertisers. What's more, when you reframe the issue around advertising instead of search, the competitive lens shifts completely. After all, Google isn't really a search company. It is a company that sells advertising, with search as a proven, effective way to drive advertising revenue. However, search-based advertising still doesn't really get the advertising job done for companies who remain frustrated by their inability to pcisely target and track their advertisement, or pdictably run campaigns that achieve their business objectives. Through this lens, Microsoft's basic strategy of investing heavily in new advertising technologies and acquiring means to capture eyeballs (in part through this deal with!) makes sense. After all, Microsoft has the right resources and technological moxie to develop an integrated offering that perfects the still imperfect world of Internet advertising. Microsoft and could use brute force to gain increasing share in today's search market. The better alternative is to redefine the market. While Google has done a great job making the information that is already on the Internet accessible, most information still resides within people's heads. If Microsoft and could find a way to truly unlock the collective wisdom around sticky problems like healthcare, shopping, and education, they could have a huge business on their hands. That likely requires going beyond today's arms-length collaboration to actually co-create new businesses that blend 's consumer and content acumen with Microsoft's technological skills. That will be a difficult road for partners who still don't quite seem to trust each other. But it is the road that has the greatest potential payoff.
Marketing
Green business
July 30, 2009 3:35 AM Great article, Scott. I'm having a hard time with this statement though: "However, search-based advertising still doesn't really get the advertising job done for companies who remain frustrated by their inability to pcisely target and track their advertisement, or pdictably run campaigns that achieve their business objectives. "The search-based advertising platforms provided by the engines (Google most specifically, and and Microsoft to a much lesser extent), provide the ability to be incredibly pcise with regards to both targeting and tracking. Through a combination of keyword selection, ad text creation, and other targeting mechanisms (geographic, demographic, etc), advertisers can craft campaigns that put a specific message in front of a specific audience at the pcise time that the potential customer is expssing interest or purchase intent. A combination of metrics including web analytic data, search advertising data (impssions, clicks, bids, etc), and ongoing testing can be used to provide tracking down to the penny of spent advertising budget. Using this information correctly can absolutely enable companies to run pdictable campaigns that achieve their business goals (keyword-specific search volume tools exist that can add to the pdictability of a campaign). The careful distinction that I'm trying to make is that it's not the search-based advertising mechanism that isn't currently getting the job done. Companies large and small are having tremendous success with it every day. It's Microsoft and 's relatively small market share (and perhaps talent pool) that has pvented them from making the investment necessary to keep up with Google with regards to their targeting and ad placement platforms up to this point. Wow! Finally Microsoft has reached a deal for an internet search partnership. Will the newly announced deal between giants Microsoft and be a good thing? Got to wait and see. But atleast Microsoft and deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and so collected all the articles and links (more than 200) related to the current merger and the pvious events or negotiations between Microsoft and. If you are interested check the link below.
Giving feedback
Social media
Financial crisis
Getting buy-in
Generational issues
Productivity
Execution
Knowledge management
Economy
Management Innovation in Action
- Posted by runescape gold
Entrepneurship
Managing up
Toolkit Tools
Recession
Leadership
Managing uncertainty
Human resources
Crisis management
Corporate social responsibility
评论