Strategic risk management is not a complex idea. Strategic risk refers to corporate actions such as physical expansion, technological innovation and new market strategies and investments that exist in a time of uncertainty. Moving into new markets, for example, can be risky when dealing with well-entrenched competitors. Managing this sort of risk is essential in the modern, uncertain business climate. The managing of risk is little more than the ability of turning uncertainty into relative certainty.
- The real purpose of risk management is minimally fourfold: to offset current losses, to be able to recognize opportunities and take advantage of them when they present themselves, to reduce the level of uncertainty and anxiety within a firm and to present stockholders with new reasons to invest and be optimistic.
- One of the most important reasons for engaging in corporate risk is to match, or even outpace, rivals growing globally in the same market. With markets and credit moving faster, and less and less liquidity available for investment, it becomes central that companies engage in mitigated strategies of risk. Risk management is essential, therefore, to meeting international competition.
- Increasing one's customer base, as well as increasing their satisfaction, are essential reasons for managing or mitigating risky ventures. In an uncertain environment, increased customer and client bases through expansion into new territory is necessary to keep from stagnating and falling behind a quickly moving market. Stagnation in a time of margin squeeze can only lead to eventual death. As profits fall (especially for small ventures),managing risks become more and more essential.
- New technologies are becoming more sophisticated in predicting markets and, hence, mitigating risks. New technologies, especially better software, are moving faster and becoming more accurate. Hence, these are essential to mitigating risk through better methods of prediction and reading market signs. Mitigating risk, therefore, is becoming easier.
- For a firm to move into new territory or to expand further into an old one is a method by which a firm can gain footholds in new industries and technologies as well as possibly develop competitive advantages in the field itself. In other words, if a firm expands into new territories, it may be ready to face new challenges as they develop worldwide. As the market eventually changes and comes out of its doldrums, the firm that engaged in mitigated risk will be best placed to take advantage of any recovery.
- If a firm wants to take certain corporate risks, managing these is central. One of the more important ways this can be done is to make certain that long-term agreements with suppliers and clients are established. Long-term agreements can help mitigate risk and increase the chance of success.
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