跳至主要内容

How to Create a Strong Email Marketing Campaign

Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. Many business owners waste countless hours putting together email marketing campaigns with weak copy, bad graphics, and inadequate offers, which end up in the trash bin. So what's the point of spending countless hours and money on marketing that isn't going to work?

Follow CAN-SPAM. To make prospective and existing subscribers feel like they are protected, post a privacy policy. Prospects may get turned off if they feel that you might sell their information.

Deliver thought-provoking and informative content- People don't like to feel like they are being sold to, so it is important that to provide resourceful and valuable information. The whole point is to differentiate your business from the rest of the competition.

Personalization - Personalizing your emails makes your subscribers feel special. You can customize emails by greeting subscribers by their first name. You can personalize the layout – with pictures, the header of the email and the colors of the background. Most auto responders offer a variety options for no additional costs. However, if you want to have a template customized, these companies will design the template to match your brand for an additional cost. (Check out www.aweber.com, www.constantcontact.com and www.getresponse.com for more information).

Build a subscriber list. To get started collecting email addresses, offer a sign up page of your website or blog. Offer a newsletter, a promotion, or an exclusive offer. Once you develop a robust list of subscribers, you can send as many offers as you want. You can also offer affiliate products to increase scalability.

Unsubscribe - Make the unsubscribe button visible in every email. You don't want to frustrate your readers by making it difficult to unsubscribe to your newsletter or email promotions.

Call to Action/ Special offer- If you are pushing a promotion or special offer, a strong call to action is necessary. Make it clear and simple such as "Click here for a 25% discount off your next purchase." You have to tell your subscribers exactly what they should do in order to join in on the special offer or promotion.

Difficulty: Moderately Challenging

评论

此博客中的热门博文

How to Design a Store Front Sign

In this Article we will talk about designing a store front for a business. What color or size should your Letters & designs be? What to put on your sign and why?, then be ready to Get in touch with sign people and get your best deal. Large lettering with out a front sign could save you time and money Do your products have a special shape or color to emulate on your sign? Kodak is always in yellow and black, Coca-Cola white on red, Etc. Muffler places, have a sign in the shape of a muffler. your phone number on the store front some place, but not on the identification sign, (door, or window) Your Product & logos can be arranged on the front sign, or window. Not on the Pole sign, Store hours & phone number could fit in your design and by using the product color, it could add product recognition & enhance your design. Suppliers may provide plenty of advert

music forum (zt)

24. moonlight - ≡ Sound Of Nature ≡ -     15. Tone Quebec Network 17.Ukoo http://www.hispeed.com.cn/Forum/LoadForum.asp?Foru m / a> http://bbs.dd81.com/index.php 30. Jazz pawnshop http://www.sogua.com/ 6. Lyrics 吾爱 http://www.inkui.com Reading of the singer in mind 2. Hyun tone http://d.sogou.com/ http://www.beihai365.com/bbs/forumdisplay.php?f/a> 20. Left Bank • Teana http://bbs.flamesky.com/ 8. Sogou sogou- 25.U Shadow 吾爱 sound waves 4. Need 14.HDCD http://www.commus.com/ 29, Buddhist music, do not know the name of the http://www.itpub.net/forum79.html http://bbs.kugoo.com/index.asp http://bbs.uying.com/176/Index.aspx http://board.verycd.com/ http://board.verycd.com/f8.html 13.MP3 barrage http://bbs.51lrc.com/index.asp?board/a> A pleasant song - "Dancing circulation" 19.Verycd of http://bbs.breezecn.com/ http://www.mp4cn.com/2008/index.html Sound of Music Forum, http://www.jazzsky.com/lb/cgi-bin/leobbs.cgi http://www.luopo.co

How to Cut Down on Small Business Advertising Expenses

Small business advertising is the greatest problem that the entrepreneurs face. If you have a small business then you may be facing the same problem. This problem can be easily cured with the help of a few steps. Remember that cutting down the expenses does not mean damaging the business. You will have to make sure that the business keeps running at its best and your expenses cut down campaign do not disturb the running of the business. This is the difficult part of this campaign. Most of the people can easily cut down the advertisement expenses but then they will sacrifice the business. This is not the tight course. Market is very important to you. You should research your market and then target it. It will reduce the budget by reducing the number of advertisement campaign that you are running. You may be running campaigns outside your native market. Remember that targeted advertisement is the most essential thing. You may wa