Once the domain of those suffering from hair loss, wigs have become so extraordinary, all strata of society regularly wear them. If you're looking for a business that's great fun to operate as well as a blessing for those with medical conditions (such as hair loss), you've found a great one. Check local health department rules to learn about hygiene guidelines you'll want to follow and then use these suggestions to make the world beautiful, one head at a time.
Prepare a rudimentary business plan and conceive marketing strategies to decide how you will approach and serve your demographic. Seek a bank or small business loan if you haven't the funds to launch your store, aiming for at least enough cash in the bank to keep you going for a year once you finish your preliminary budget. Investigate advertising strategies that will help you promote your store once it's open.
Locate overseas and domestic hair and wig suppliers by shopping the Internet to compare prices, shipping terms, transit times and credit arrangements. Check links at the end of this article to sample a few. Join savvy wig store owners in the pursuit of a small group of reliable wholesale sources. Commit to sticking with them until pricing or customer satisfaction issues force you to go elsewhere.
Find a retail location that attracts wig shoppers, such as strip shopping centers with a proliferation of shops geared toward females, like clothing, makeup, dollar stores and hair and nail salons. Negotiate the best deal for build-outs as a condition of signing the lease to save your own funds for operating expenses. Shop for counters, shelving and other display items that are "gently used" so you have less capital outlay. Add a second-hand retail computer system to your must-have list to ring up sales and compute daily and monthly totals for accounting purposes.
Become an expert on the subject of wigs so you're able to categorize and understand why and where hairpieces, extensions, full wigs, clip-ons and partial wigs that supplement thin hair or missing sections of hair are used. Research the differences between human and synthetics and evaluate the variety of potential markets available to you, from women recovering from chemotherapy aftereffects to those seeking stylish hair fashion alternatives.
Diversify product offerings once you've opened your doors and sampled traffic patterns. Inventory more ethnic styles if your patronage proves widely diverse. Beef up glamor wig stock if you draw a young crowd of folks who love to experiment with hair pieces. Consider a boutique for Halloween wigs if your store space allows for this seasonal addition--just as long as it's not at the expense of your regular customer's needs.
Work with an interior designer if your budget can take the hit to make your wig store inviting for all shoppers. Earmark private try-on stations that don't expose women seeking help with medical conditions to outside glances. Position other mirrored stations around the shop for those who aren't shy. Plot out clear site lines between your point-of-sale and try-on stations, as wigs are easy targets for shoplifting pros.
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