Writing an annual report can feel overwhelming, but by breaking it down into small steps, you can make it a manageable task. An annual report is a snapshot of what occurred in the state over a year's time, and it's also a marketing opportunity. Your annual report will be an asset to the state of Florida by offering readers a glimpse of Florida's services, economy and growth.
Interview the key figures. Once you've determined who you need to talk to, make a list of questions that will help you find the information you need. Most people will be happy to talk with you once they understand that you're seeking their specific expertise.
Conduct research to determine where you might receive the information you will need to complete your report. The Florida Chamber of Commerce is a good place to start. Also, check the official State of Florida Web site for department listings. Someone in the communications department can guide you in the right direction.
Write the report. Now that you've completed your research, you have all the information you need. Write one section at a time, focusing on messages that express the positive attributes you've found. Your annual report is mainly a public relations document, so use strong action verbs that invite your readers to have an emotional connection with your message.
Create an outline. Determine what sections you'd like the report to include. Consider what the citizens and prospective citizens of Florida may want to know about the state. Your annual report could include sections covering finances, services, business, governmental departments, population, growth and specific accomplishments.
After you've completed the first draft of the report, wait a few days then review it. Waiting will help clear your mind and allow you to see the writing with "fresh eyes" so you can catch any mistakes you may have made the first time around.
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