A job description gives an applicant a brief, yet thorough idea of what the duties, qualifications and benefits are for a position. Writing a dynamic job description requires using effective words and being clear on the type of employee you seek. By utilizing similar rules that copywriters use, you can create a job description that will attract highly qualified, interested employees.
Condense your written job description to the priorities that are essential for successful job functioning. Try not to write a long list of tasks that can overwhelm your applicant. Instead use a technique suggested by Lou Alder, author of "Hire with your Head." His approach is SMARTE. The objectives should be Specific, Measurable, Action oriented, Results defined, Time-based, and Environment described. In other words create an exciting description that gives the applicant an idea of the tasks, the successful end result expected, and the environment in which they will achieve this result. Use action words such as perform, execute, distinguish and collaborate to name a few. This places the applicant in the position. Your words and images are allowing them to visualize their duties, which will allow them to honestly know if they're qualified for the position.
Once your outline is created, begin to write your description being as specific as possible. For example, try not to put, "looking for someone who is computer literate." Instead, be specific in what type of computer programs and software is needed. "The ideal candidate is proficient in Microsoft Office, and can type 44 words per minute." The second example allows the interested applicant to know exactly what you're looking for. This technique filters out those that are qualified from those that are not.
Try to include a progression method. This allows the applicant to know about the person or type of person being replaced. Hopefully the open position is due to a promotion to a higher position in the company or company expansion. This interests that applicant, as they will assume that this position is an opportunity to move up and be promote.
Create an outline of the categories that should be in your job description. The title of the position, department, overall responsibility, who the candidate might report to, the term of employment if any, and the necessary skills and experience required to perform the job.
Have another person proofread your description. Allow them to critique it by allowing them to assume what type of person would apply for this position. Also ask them what feelings or emotions came up after reading the description as well. It's best to ask someone that is not directly related to the position so you can get an objective interpretation of the job description.
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