Creating the perfect portrait photograph requires an ideal workspace. Many photographers prefer to use studios because they can control the environment. Whether you're an enthusiast or thinking of going professional, setting up your own portrait studio is the first step toward taking quality photographs.
Display your best work in the studio. Showing off your strongest pieces demonstrates to potential customers your range of ideas and abilities. Print cards and leaflets to distribute locally.
Choose your equipment. Your studio space could be quite small, and will affect what you want to use, so think about what the most practical options are. Make sure the cameras, lighting equipment and other accessories you use are as versatile as possible so you can allow for unexpected challenges.
Set up a Website displaying your work and full contact details. The Internet is no longer an optional business outlet, and it's a great way to increase your customer base beyond your local region. Again, use it to display your best work.
Choose a location. If your budget is limited, building a working studio in your own living room might be prudent. If you would like to separate your work from your home life however, then leasing a commercial space could be the better option. If you can afford to, it is a good idea to look at commercial locations with a high quota of foot traffic.
Remember that your studio is a business. Set studio hours and keep to them. If you keep flexible hours, it is likely you will end up working more hours than you envisaged and could end up burning yourself out. With set hours you can keep a healthy balance between work and leisure time.
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