According to Wikipedia, search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural or organic search results.
Optimizing a website can be complicated but the basics are pretty easy.
I will show you 5 simple ways to optimize your website for search engines.
Header Tags. Your H1 header tag tells the search engines what the content priority of the page is. It should contain your targeted keyword and should tell the search engines (and your visitors) what that page is about.
Meta Data. The title and meta description tags are where you begin to implement your newly discovered keywords. Your title tag should include your business name along with a specific keyword phrase. Your meta description should provide an quick overview of the products/services your company offers.
Image Alt Tags. The alt tag provides an alternative text description of an image. Every image on your page should contain a keyword rich description.
Keyword Research. This is where any good search engine optimization (SEO) campaign will start. Begin creating your keyword list by thinking of what your customers would likely type into a search engine in their attempt to find the products/services you provide.
XML Sitemap. An XML sitemap lists all the pages of your website and helps search engine find and index your site. You can easily create your sitemap using a free tool like XML-Sitemaps. After creating your sitemap, submit it to Google Webmaster Tools.
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