Developing a logo that is exclusive to your church provides visibility and credibility and when used consistently can greatly increase your outreach efforts in the community.
- A logo can convey the qualities of a church in its design. It is important for your church, just like any other organization, to have an identifiable and marketable brand.
- Memorable logos stick out in your mind, helping you decide how you feel about an organization. Without a logo, people have to build their opinions from scratch and many will simply move on instead of making the effort.
- When you see a professional logo, it communicates that the organization is serious about what it does. When you see a sloppy logo (or no logo at all), you may assume that the church will be similar.
- Not having a logo makes the church seem unpolished or too new. That little piece of branding can give members a large piece of identity and security.
- Know what emotional or logical response you want to draw from people then combine fonts, colors and graphics in a way that communicates your mission clearly.
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