A well-written business plan is an essential piece of every successful business. The business plan communicates your company's intent, forecast, potential and financial standing. Though every business plan should include the same key pieces of information, the cleaning service business plan should be tailored to highlight its marketing plan, client capture and viability.
- Every completed business plan begins with an executive summary. Though the executive summary introduces the business plan, it should be created last. The summary will provide a one- to two-page introduction to the various sections of the business plan. It should not overstate or explain the section's information. It should entice the reader to move ahead into the business plan.
- Begin your business plan creation with the business description. This section will include the legally listed business description, such as Limited Liability Corporation (LLC) or Partnership. It should include the names and contact information of the business owners, the business' purpose, business status, industry and goal. The section should be detailed and concise.
- The business' structure and organizational development will be reflected through the Management & Employees, and Operations & Locations portion of your plan. In complete form, these sections with fall respectively behind the Business Description section. These sections should carefully address the operations of the cleaning business, and the who, what and where of how it will be run. Take into consideration how many general employees will be required to efficiently complete the cleaning tasks. Carefully address the payroll structure, benefits and hours worked.
- The Operations & Location section should clearly identify the business' cleaning equipment and machinery and operational procedures. Define which cleaning services the business will provide, and, of those, which services the business will specialize in. List the equipment, fixtures and headquarters of the cleaning business. List which pieces will be purchases and which will be leased, including costs, proposed warranties and insurance. Identify the suppliers of the cleaning supplies that will be used. Clearly determine what and how much you will need, and how you will receive these products. Cleaning companies are mostly mobile businesses. Include information on company vehicles, as they may be required for the cleaning business.
- Creating a successful marketing plan involves researching the cleaning industry, the business' potential competition and the needs of the customer. The section should address how the cleaning service will sell its services and who the primary target market will be. Identify the cleaning customer and the type of cleaning they will need. Explain how the business will capture the customer, the cleaning process, prices, advertising, promotions and public relations process. Address any payment options and retention discounts that the business will provide. State how the cleaning company will create customer demand. Identify what the competition offers and what your business will provide to compete.
- The Financial section of the cleaning business plan provides an overall view of the business' financial status. The financial section will come in four parts. The first section is the Personal Financial Statement which provides a snapshot of the owner's financial health. The Balance sheet provides a snapshot of the business, usually within the past 60 days. The Income Statement provides a view of the business' financials over a period of time. It is considered to be the report card of the business. The Cash Flow Statement provides a wide snapshot of the business' money flow, listing how much comes in and out of the business on a routine basis.
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