Energizer Holdings, headquartered in Town and Country, Missouri, produces several different consumer products including batteries. The company began selling batteries under the Ever Ready banner in 1905. Energizer's main U.S. competitor in the battery market is Duracell.
- In the U.S., Energizer has a 25 percent share of the battery market. Energizer also produces Schick and Playtex products. The company reported $3.4 billion in revenue in 2007.
- Energizer offers a variety of different batteries including disposable or rechargeable batteries, specialty batteries and hearing-aid batteries.
- Energizer batteries work the same way other batteries do by converting a chemical reaction into electrical energy. Energizer batteries consist of several different parts including the container, cathode, separator, anode, electrodes, electrolyte and collector.
- Energizer batteries are associated with one of the most recognizable marketing mascots, the Energizer Bunny. The mascot began showing up in Energizer commercials in 1989 as a parody of advertisements by Energizer's competitor, Duracell.
- Olympic gold medal gymnast Mary Lou Retton appeared in an Energizer ad campaign claiming the batteries are "supercharged."
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