Advertising is a big business. Many companies spend millions of millions on it each year. If you are just starting out (or just happen to not have millions of millions lying around) it might help to try a free route instead of paying for people to visit your site.
Use the power of social networking sites such as Twitter and Facebook. It is free to sign up and a number of people can see your business 24 hours a day. Don't forget to add "status updates" and simply keep your customer base aware of what you are doing with your business.
Write articles that demonstrate your knowledge of the subject and submit them to article publishing sites. Don't forget to add your own website link at the bottom into to generate more traffic to your site.
An easy way to start advertising your business is to add your business website to the bottom of any e-mails with who you do business. It doesn't cost anything and is a good reminder in case they need help with other items in the future.
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