Tourists use county travel brochures to learn about an area while planning a visit. A successful county travel brochure relies on careful consideration and design of the content. Your visitors' guide should show potential vacationers what your county has to offer and why they should choose your area over another place to stay. The words, photos and design elements you choose should work together to paint a complete picture of your county for prospective travelers.
Review existing travel marketing pieces, both from your own county and elsewhere. Look at a variety of travel information, including advertising, brochures and websites. Identify what works and what does not in each piece that you research.
Select your main message and purpose. This choice will guide your content and design decisions. For your message, consider what unique features or amenities your county offers that sets it apart from other areas. For the purpose, consider what you want visitors to do after reading your travel brochure.
Request input from stakeholders. Solicit information for your county travel brochure from the county executive, planning commission, tourism directors, department heads and anyone else who may have a stake in the project.
Identify your audience. Your audience's needs and wants will dictate the design and information included in your brochure. Consider surveying your visitors to find out who they are and what interests them. Also, ask county residents for quotes about what they are most proud of and why they love the area.
Include a call to action. Every marketing piece should ask the person reading it to do something. You could prompt a potential visitor to call your visitor hotline or visit your website for more information.
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