Trade shows can be an effective method of showcasing a business and finding leads for the sales team. Memorable displays incorporate several key elements: clear display of the company name, clean images or logo, easily remembered headline and simple website name. Tabletop displays can utilize multimedia to be effective and memorable.
- Ensure the company name is prominent throughout the display. The name should be in large, easy-to-read type. Repeat the company name in print several times throughout the display to ensure customers see it and are more likely to remember it. Not everyone will stop to read the display so ensure the company name is visible to those who do not stop.
- A company logo or any images used to explain the product should be clean and simple. Use white space around the image to add effect. Do not use too many images or ones that have small details, as they will be hard to read. Many customers do not want to spend a lot of time trying to read a small, detailed schematic to determine if they are interested in the product. They may want to read a sentence or two at the most. Utilize color in images and text to add interest, but make sure it is easy to read.
- A bold headline that summarizes the product effectively will provide enough information for many customers to determine if they want additional information. Trade shows and events usually have many booths and people will not want to stop at each one. A bold headline will allow them to choose the products they are most interested in learning about. A website can provide additional information and a simple website name will be easier for people to remember. Provide the name of the website in the display.
- Tabletop displays usually involve trifold displays or signs, but if possible, the use of multimedia can make a display memorable. Follow the tips for clean, clear and concise displays for all print media. A computer with an ongoing demonstration can provide information and improve interest in the product. Use the largest screen possible or multiple screens to allow for the largest number of viewers.
- The goal of displaying at a trade show or event is to get customers. Increase customer involvement by recording any leads and following up on them. If the product is small enough to display at the trade show, bring one. If it is too large, a model may be displayed for customers to see and touch. The more interactive a display can be, the more memorable it will be. The more memorable, the more likely a prospect will choose to go to a website or otherwise follow up.
评论