跳至主要内容

How to Create Email Branding

E-mail has become one of the most common forms of professional and personal communication. It's affordable, convenient, and, if used correctly, an excellent branding tool. Many private and public organizations are now using e-mail newsletters to grow their brands and spread their messages. To maximize e-mail's value as a branding tool, you need to focus on consistency for your content, voice, design and deliverability.

Select a template. Your design template should be a reflection of your brand. Are you trying to create a high-tech image, which would lend itself to more images and a slicker design? Or are you trying to be personal and conversational, which would favor a design that is more text-heavy and less polished? If you use too much HTML code or too many images in your e-mail, it may become caught in spam filters. Work with your e-mail vendor to find the right balance.

Decide on a voice. As a form of correspondence, e-mail is somewhat personal in nature. Your readers need to feel like they know you. You can't be folksy and conversational one day and technical and scientific the next. This creates brand confusion.

Work with a vendor who will protect your reputation. If you hire a vendor to send your e-mails and manage your lists, make sure that vendor has an aggressive program for protecting your online reputation. All e-mails should have easy links or buttons for unsubcribing or reporting the e-mail as spam, if the reader didn't wish to receive it. Make sure the vendor is "whitelisted" with the major Internet Service Providers (such as Yahoo!, Gmail, Hotmail, AOL, etc.). This means the ISP knows the vendor is not a spammer and will not block delivery of the vendor's e-mails. Your vendor should also be able to make recommendations about when to send your e-mails, how best to format them to avoid junk mail boxes, and other things you can do to increase deliverability.

Define your niche. To build a strong brand, you need to have legitimacy with your readers. What are you an expert on? What can you write about with enough authority that readers will come to you for advice or information? You may feel passionate about a topic, such as national politics, but if you can't create legitimacy and offer a compelling reason why readers should care about your opinions, you will struggle to build a strong brand.

Know your readers and build your list accordingly. You will harm your brand if you fail to deliver the type of content your readers want and expect. With any opt-in e-mail list, readers have subscribed because they expect--or were even promised--a certain type of quality content. The more you stray from what you promised your readers, the weaker your brand becomes.

Difficulty: Moderate

评论

此博客中的热门博文

How to Design a Store Front Sign

In this Article we will talk about designing a store front for a business. What color or size should your Letters & designs be? What to put on your sign and why?, then be ready to Get in touch with sign people and get your best deal. Large lettering with out a front sign could save you time and money Do your products have a special shape or color to emulate on your sign? Kodak is always in yellow and black, Coca-Cola white on red, Etc. Muffler places, have a sign in the shape of a muffler. your phone number on the store front some place, but not on the identification sign, (door, or window) Your Product & logos can be arranged on the front sign, or window. Not on the Pole sign, Store hours & phone number could fit in your design and by using the product color, it could add product recognition & enhance your design. Suppliers may provide plenty of advert

music forum (zt)

24. moonlight - ≡ Sound Of Nature ≡ -     15. Tone Quebec Network 17.Ukoo http://www.hispeed.com.cn/Forum/LoadForum.asp?Foru m / a> http://bbs.dd81.com/index.php 30. Jazz pawnshop http://www.sogua.com/ 6. Lyrics 吾爱 http://www.inkui.com Reading of the singer in mind 2. Hyun tone http://d.sogou.com/ http://www.beihai365.com/bbs/forumdisplay.php?f/a> 20. Left Bank • Teana http://bbs.flamesky.com/ 8. Sogou sogou- 25.U Shadow 吾爱 sound waves 4. Need 14.HDCD http://www.commus.com/ 29, Buddhist music, do not know the name of the http://www.itpub.net/forum79.html http://bbs.kugoo.com/index.asp http://bbs.uying.com/176/Index.aspx http://board.verycd.com/ http://board.verycd.com/f8.html 13.MP3 barrage http://bbs.51lrc.com/index.asp?board/a> A pleasant song - "Dancing circulation" 19.Verycd of http://bbs.breezecn.com/ http://www.mp4cn.com/2008/index.html Sound of Music Forum, http://www.jazzsky.com/lb/cgi-bin/leobbs.cgi http://www.luopo.co

How to Cut Down on Small Business Advertising Expenses

Small business advertising is the greatest problem that the entrepreneurs face. If you have a small business then you may be facing the same problem. This problem can be easily cured with the help of a few steps. Remember that cutting down the expenses does not mean damaging the business. You will have to make sure that the business keeps running at its best and your expenses cut down campaign do not disturb the running of the business. This is the difficult part of this campaign. Most of the people can easily cut down the advertisement expenses but then they will sacrifice the business. This is not the tight course. Market is very important to you. You should research your market and then target it. It will reduce the budget by reducing the number of advertisement campaign that you are running. You may be running campaigns outside your native market. Remember that targeted advertisement is the most essential thing. You may wa