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How to Promote Tupperware at a Bridal Expo

As a Tupperware consultant, one of the main audiences to promote your products to are brides and grooms who are establishing a new home together. Bridal expos are one of the best ways to reach this audience. Setting up your vendor table and displaying the innovative and useful products Tupperware offers is not enough. Make sure you gather the information that will bring you new and repeat business.

Demonstrate top products. If you can demonstrate a product that makes a person's life easier or faster in the kitchen, then you have a better chance of getting her attention and converting that attention into a sale.

Hold a drawing for a free bridal shower. Have brides or grooms complete a drawing slip to enter for a chance to win a free bridal shower. This is a great way to capture the contact names and information of the attendees of the show, so you can follow up with them with future promotions. By hosting a free party, you can also establish a platform for future Tupperware sales from the party attendees.

Follow up on leads. The promotion for your Tupperware products doesn't end when the bridal expo is over. Use the information you gathered to call each attendee. Encourage them to start a bridal registry or sign up to host a Tupperware party. Add them to your list for mailing Tupperware catalogs, or send special promotions to their email address.

Offer a bridal registry. Brides and grooms typically need a variety of products to establish their new homes and kitchens. Set up laptop stations at your vendor booth that allow brides and grooms to start a bridal registry right at your booth. This is an immediate way to garner future business while you're at the trade show.

Difficulty: Moderately Challenging

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