So you've got a website for your business, which is great, but do you have a simple, efficient way to follow up with prospects who are interested in what you're selling but aren't quite ready to buy now? If you're not yet using mailing list software to capture those leads and follow up with them regularly, you're missing out on hundreds, if not thousands, of potential sales. Setting up a mailing list software for a website is simple if you follow these basic steps.
Browse the mailing list software you've chosen for instructions on installing a sign-up form on your website. Some mailing list software might call it a web form, others might simply call it a sign-up form. Click the appropriate option, and your mailing list software should walk you through the process of creating your sign-up form. When the form is finished, you'll have access to the HTML code that will allow the form to function on your website.
Create an account. Once you choose the right mailing list software for your needs, most will require you to set up an account before you can access the software. Once you've finished the set-up process, you should be able to log in so you can finish setting up the mailing list software for your website.
Insert the HTML code into your website. If you have trouble with this step, contact your web host or a web designer to help you place the HTML code for the sign-up form on your site.
Determine your needs. There are a variety of mailing list software choices out there, and not all are created equally. For starters, some let you set up autoresponder emails that automatically go out to your mailing list at predetermined intervals (like five days after they sign up, then two weeks after they sign up, etc.). This option can be vital to those who want to set up a string of emails that essentially runs itself as new prospects sign up for their newsletter. You will need an autoresponder if you're offering any kind of free download, like a free report or ebook, as a bonus for subscribing to your mailing list. Otherwise, you'll find yourself wasting your days away as you monitor new subscribers and manually send out your giveaway.
However, if you're not giving away a free download and just use the mailing list to touch base with current and potential clients, you might not need an autoresponder. A quick search for mailing list software will give you several mailing list options to browse through and compare.
Test your sign-up form. Once you've placed the HTML code on your site, add yourself as a subscriber so you can make sure everything is working properly. Make sure that your name was successfully added to your mailing list, and also check the email account that you used to sign up; it should have received either a confirmation or welcome email, depending on how you set up your mailing list software.
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