Best Way - Effective Strategies on Marketing Herbal Soap

The market for herbal products has increased steadily since the 1990s. As more companies manufacture herbal soaps for consumers, those in the herbal hygiene product niche have even more of an onus to market effectively. Use a handful of strategies to accomplish this important goal.

Benefits and Risks

1. Most people who use herbal products do so at least in part because they feel that herbal products are less harsh on the body or contain fewer additives than conventional products. Unfortunately, a study by C.A. Morris and J. Avorn published in the September 2009 issue of "JAMA" reveals that the majority of herbal companies mislead their customers about the benefits and risks associated with their products.
   
   In your product descriptions and sales pitches, don't leave questions unanswered. List all of the ingredients in the soap and why they are there---consumers will want to know how each ingredient will impact their skin. If the product comes with any risks (skin irritation, for example), identify them and explain how the consumer can address them. Follow the government regulations for disclaimers. Take these actions to increase your credibility; you will prove to your customers that beyond simply promoting your product, you have charged yourself with informi ng consumers and protecting them.

Emotion

2. People use logic last in making a purchase---they use emotion first. Create an emotional connection with clients by telling them that they deserve to enjoy a fragrant, natural soap. Emphasize how the soap can create an atmosphere of relaxation and rejuvenation, or talk about the comfort of knowing about the soap's environmental soundness.

Manufacturing

3. Tell the consumer the highlights of the soap's production process, and explain how it differs from other soap manufacturing. For instance, you might say something like, "Unlike commercial soaps, Herbal Soap X uses extracts from handpicked, organic chamomile, peppermint and raspberry, and uses a visual inspection process to make sure it contains only the finest herbs." The consumer will want to see that the manufacturing process has not contaminated the soap or diminished the full benefits of the herbs included.

Comparison

4. Convince consumers that an herbal soap represents an improvement over regular commercial soap in specific ways. List comparable products to make it easy for consumers to see how the herbal soap stacks up to commercial soaps in terms of cleaning power, fragrance, cost and ingredients used. In your comparison, mention any testing that the herbal soap has undergone that can prove your comparative assertions.