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How to Create A Better Customer Service Survey

Summary: Zoomerang shows you how easy it is to get better feedback from your customers and keep them satisfied. http://zoomerang.com/Customer-Satisfaction-Surveys/?TAG=fetchit

Publish your survey online and get results in real time. When you're analyzing customer satisfaction survey results, the most important goals are minimizing the low scores and improving the top scores. It is important to monitor the "top two-box" satisfaction number, which is the combined percentage of those saying they are very or somewhat satisfied. It is essential, however, to call out to management the proportion of customers who are dissatisfied and to reduce those percentages. Insights into how to do that are found by learning what those who provide high ratings have to say and reviewing the results of those who are dissatisfied with performance.

Create questions for survey. Select the right question type to gather the most actionable data. As anyone knows who's asked an open-ended question when a closed-ended question would do, asking the right question the right way is a critical factor in making your survey a success. Finally, don't make your survey read like the tax code — limit the number of scale questions you have on a page to no more than five, so that survey takers can quickly and accurately complete your survey.

Get better results with a clear objective and sharp questions. Start by signing up for the free account and check out some of the ready-to-use templates.

Difficulty: Easy

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