Making videos for Youtube and other free hosting sites can help drive targeted traffic to your websites. Videos build trust, rapport and offer a first hand view of you, your expertise and your products. But how do you make your video as persuasive as possible and not bore your viewers to death? Follow these tips to video success:
Keep your videos short and to the point. On the Internet, attention spans are short. Getting to the message quickly gets the viewer to where you want them to go sooner. If a video is slow or too long, your viewer will go somewhere else very quickly.
If you're promoting products, show your viewers how to use them properly and show your products in action. Demonstrations not only show the power of the product, it is good customer service to show proper assembly, usage and intent.
When writing content for your video, be sure to provide a clear call to action. Tell your viewer why they are watching, keep them engaged with good content and tell them what to do next. Info + benefits + call to action = sales.
Know your viewers. Identify who your target market is and make sure that your dress, language and mannerisms match up to the people your trying to market to. Videos are by nature a visual medium...try not to alienate your viewers by being too different from them.
Include other people in your videos to give personal testimonials. Video testimonials are very convincing and make the viewer believe that the same results can happen for them. Compared to written testimonials, a video one is hardest to fake. This builds credibility.
评论