Blog have been an active part of the internet for a while. Have you considered using blogs to generate traffic for your website? Learn about it in this article.
Blogs are article-based.
A Blog is more related to article posting that can include text, images and video. Blogs are informal writings about your business and industry. The intention is to build an audience that is interested in what you are writing and having them "subscribe" to be notified when you add more content.
What's the difference?
The difference between a Blog and a website mainly involves two criteria; content and functionality. Your website can hold a lot more information and more sophisticated functionality, such as complex searches, account login and control panel interface and inventory management. The list could go on, but you get the point.
The Bloggers Goal.
The ultimate goal for your readers, is to turn them into leads and finally, paying customers. Blogs are also interactive, which means that your readers can interact with you through posting comments and questions directly on the Blog, these of course can be moderated prior to inclusion on your live Blog.
Your Blog.
To own and operate an active Blog in your industry means another "channel" to talk about and market your business products and services. It is effectively like having another website. However, a Blog and a website serve two different purposes.
So, what more SEO can be incorporated?
With any SEO strategy a keyword list should first be created, based on industry keywords and phrases used by prospects or customers to search for your product. Creating a keyword list is a whole other article. So lets assume you have a list of around 10 common keywords and phrases already. The process now is simple, make sure that your articles and posts use these keywords often.
Many of the SEO techniques that can be applied to your website can also be implemented on your Blog.
Your Blog, however, already has the advantage of being updated regularly (we hope) so that it is already showing Google (and other search engines) that your Blog is current and therefore worth ranking to some degree, in search results for relative keywords.
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