Marketing a home computer consultancy business must be done consistently to be effective. Research the marketing done by other businesses and develop a marketing plan before committing to any course of action. It is also important to keep track of all marketing efforts and determine the return on your investment to know what worked and what did not. With the right knowledge and preparation, marketing a home computer consultancy business can be fun and profitable.
Create a website and have business cards printed. These are two must-have marketing items in today's business climate. You should also consider a brochure and letterhead stationery if you plan on mailing out information or visiting potential customers in person.
Begin a list of possible marketing activities such as Yellow Pages, postcards, newspaper ads, phone sales, in-person sales, fliers. If you are having a hard time coming up with ideas, a quick Google search with the keywords "small business marketing" will give you access to many websites and blogs with ideas.
Develop a three-month marketing plan to begin with marketing activities scheduled to occur every week. For example, your plan might include building a website (week 1), designing and ordering postcards (week 2), creating a mailing list and mailing 250 postcards (week 3), and placing ads in local newspapers (week 4).
Begin by researching your competition within a hundred-mile radius. You want to collect information on where and how your competition markets its services. If you do not have competition, you need to decide if there is truly a need for your business.
Once you have developed this three-month weekly plan, you should consider adding daily activities. Spending one hour a day to market your business is not unreasonable. You may decide to join a social networking site such as Facebook or join a forum that relates to your industry.
评论