Product promotion can come across as a pushy sales pitch to the customer and not sit right with the marketer as well. You can create a product promotion strategy that is successful without embracing a strong sales pitch. Use the following steps to sell without selling.
Use Technology to Drive Sales
Once you have written a blog or established a social media presence, use technologies such as SEO (search engine optimization) techniques, backlink creation and web content management to drive visitors to your website. As the number of unique visitors to your website increases, a natural buzz about your product will be created especially if you are addressing a specific consumer need.
Establish a Relationship With Your Consumers
Use blogs, community forums and other social media tools to establish a unique brand identity. Share what you are about and talk about your product as part of the conversation with your consumers. As an example, if you sell hand made products with designs inspired by a trip overseas, you could blog about your trip, what you loved about it and how you decided to create a product based on your experience. If you can drive customers to your blog, you will generate interest, questions and potential sales. Provide something free of immediate value that will help with product promotion.
Use a Conversational Tone When Talking About Your Product
Your product promotion goal should be to engage in a conversation about your product with your consumers. When you talk to people, use a conversational tone and be honest and sincere as you would be to a good friend. Speak from a place of integrity and passion. If you focus on your consumer's needs and establish a relationship with your consumers, you will be engaging in product promotion without the hard sell.
Make it About Consumer Needs
Put yourself in the shoes of your consumer and determine how your product will add real value to their lives. Use focus groups, surveys and other marketing research tools to gather data about consumer preferences within your target market. Analyze the results and consumer patterns and use these to establish your product promotion strategy.
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