Marketing niche products takes thoughtful planning and extensive research of the industry, competitors and the target market you're trying to reach. Herbal soap may not be something everyone is clamoring to get, but there's an audience of enthusiastic people out there waiting to experience the feel and smell of your herbal soap products. And it's up to you to market your herbal soap effectively and capture that portion of the soap market.
- In order to come up with well-targeted marketing strategies for your herbal soap business, you must take some time to research the beauty product industry, more specifically the soap market. You should target most of your research specifically on herbal soap. Find out who uses and why they prefer it to other types of soap. Discover popular herbal soap brands, how it's packaged, where it's sold and for how much, as well as how it's marketed.
Through your research, you should be able to narrow down a target market you'd like to hone in on to market your herbal soap. Likely, your target market will be in search of natural solutions to cleanse their skin and their families' skin. They are probably health conscious and take the same care in selecting the foods they consume and products they buy to clean their homes. - Discover your unique selling proposition. Review the information you gathered on your competitors to determine how you can differentiate yourself. Maybe it's your pricing, customer service or perhaps you create gift bouquets made out of herbal soap. Regardless of your USP, you must have one to become a relevant, distinctive leader in your market.
- While taking note of your competitors in the herbal soap market, pay special attention to how they package their products and decide how you'll package yours. Does eco-friendly packaging fit best with your brand or can you package your product similar to how most synthetic soaps are packaged? Also, consider colors schemes for packaging.
Your packaging is the first thing a potential customer will notice when they see your herbal soap, so be sure that it stands out, but still fits your basic branding ideals. - Promote your herbal soap products by putting together a launch party. Invite people who are the influencers in their social groups, as well as media for editorial coverage. You can select a small venue for an intimate gathering, decorate appropriately and offer refreshments to your attendees.
Introduce your products personally and give attendees an opportunity to smell and touch your products. Have business cards, a product menu including pricing and brochures on hand for distribution. Let attendees make purchases during the event and encourage them to sign up for hosting an herbal soap party at their home. - Work with a designer to set up a website for your business. Display your products on it and give customers an opportunity to conveniently shop online.
Consider offering your herbal soaps on sites like Etsy.com and ShopHomemade.com. These sites are an easy way to promote your products to wide audience of people. Set up a shop and promote it to your friends, family and colleagues through email, Facebook and Twitter.
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