If you love the luxurious scents and healthy indulgence of bath and body products, or know how to make soap and lotions from scratch, you may be able to to combine your passion with good customer service sense and business savvy to make a profitable company. This business can be combined with other personal care businesses such as a spa or salon. You may be able to locate your business inside an established venue with access to customers, start a partnership, or plan to grow and branch into related activities.
Perfect your recipes or secure a supplier of wholesale products. You may want to offer only a few products to start, and add new products experimentally or by customer request. Check into regulations on cosmetic products to ensure you're in compliance. Invest in unique packaging to differentiate your product, explain to your customers how to use it, and make it instantly recognizable.
Choose your location or type of business model. If you decide to sell your products via the Internet, you must have a location in your home or workshop in which to make your products, as well as to package and ship them. If you are going to open a storefront, choose a location with good foot traffic near other types of businesses that will attract your customers. For instance, if you sell all vegan organic products, you may locate next to a food co-op or get a booth at a farmers' market. To sell your products through another retail business, investigate companies with similar customers but a different business focus, such as a candle store.
Market your products. Have a website for people to obtain more information on your products, and perhaps even an online storefront so they can buy your products online. Advertise in places your customers are likely to be looking, such as local organic newsletters. Offer samples, especially of your best-smelling products, and encourage customers to tell their friends about your products or give them as gifts.
Create a business plan. Determine your product lines, customers, and approach to business. Before you start, do a thorough analysis of your competitors, what their prices are, and guess at their costs and revenue. Determine what makes your business special and compelling to customers. Finally, calculate your own costs and the prices you can charge to ensure that your business can become profitable.
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