With an effective ad, selling on Ebay can be more fun and profitable. Here are some ways to make your ad work harder for you.
HEADLINE:
The headline should read what the item is and focus on the biggest selling points. Selling points can be words like "BRAND NEW", "FREE SHIPPING", "RARE". Headlines like "check it out" or "L@@K" are bad. The purpose of a headline is to say what the item is and lead the potential bidder to read the main body of your Ebay ad.
DIGITAL PHOTO:
To write an effective ad on Ebay you need to have a good digital photo of the product you are selling. A good digital photo means no background distractions and no bright spots from a flash. Take at least 5 digital pictures of your product from different angles. Review the best one and then place it on your ad. Also take a minute to clean your product before taking a picture. People like to see the actual product they are bidding on and not a standard photo downloaded from a website.
MAIN BODY:
Here is where you must convince the potential bidder to make a bid! The item you are selling on Ebay should have a detailed description. If there are any flaws on the item mention this but downplay it compared to the benefits. Give the reader reasons to purchase. If you are selling an old playstation console think of many reasons a person may want this. Some examples are "makes a great gift" "Back up for your old one", "Play in another room without unhooking old one". You get the idea!
RESEARCH:
Before placing your ad in Ebay, do a search for the same product you will be selling. See which ads have the most bids and which are dogs. Emulate the ones which are doing well. By doing this you will also get an idea of what price to start your auction at.
Returns and Shipping:
Selling international opens up your Ebay ad to the world and may bring in more bidders and a higher price.
Accept returns and more people will feel comfortable bidding. Your shipping costs should be reasonable as well. Offer Free shipping for even more bids!
PRICE IT RIGHT:
There are two ways to sell an item on Ebay. The first is to use "buy it now". This is a flat selling price you set the item at with no bidding. Someone buys your product or doesn't. The other is selling as an auction. If you use buy it now the price must be reasonable. Te sell as an auction You can start under priced to entice bids. If you are selling a playstation2 console worth 100 dollars and start it at .99cents you will get a lot of bidders who will bid it up to market price.
评论